» Demonstrated a quick grasp of the problem space, leveraging my extensive expertise in Pricing and Packaging to effectively address challenges specific to Contentful's reality.

» Revitalized the team and boosted morale through cohesive workshops. Introduced centralized documentation sources, optimized team workflows, and established frameworks for cross-functional collaboration.

» Collaborated extensively with Staff Engineers and Architects to successfully re-engineer the licensing system ensuring scalability to accommodate future growth and evolving needs.

» Launched a new pricing and purchasing experience, ensuring customers enjoy a seamless user journey, accelerated customer adoption, and consistent governance across all accounts.

» Implemented a centralized Billing Experience catering to both Credit Card and Enterprise Customers, resulting in enhanced Pantheon's financial health and visible customer growth.

» Restructured the Account Architecture and successfully introduced a new Checkout experience for the new Pricing and Packaging structure, facilitating scaling at the enterprise level and fostering Product-Led Growth.

» Provided design leadership across various work streams, including Enterprise Invoicing, Product Purchasing, Site Migration, Workspace Security, and more.

» Spearheaded the establishment of the UX research process and introduced design methods to both the newly-formed design team and the entire organization.

» Designed a B2B Supply Chain Management platform from scratch. It effectively managed workflows and communication, catering to the specific needs of the target users in manufacturing production.

» Successfully established and implemented The/Studio design system.

» Collaborated with Merchandising and Business Analyst teams to enhance the shopping experience, optimize the product customization tool, and refine the customer portal for The/Studio's consumer business.

» Designed engaging landing pages for A/B testing and marketing campaigns, driving improved user engagement and conversion rates.

[Mobile Competency Center]

» Designed and prototyped a mobile concept, securing budget approval from the Business.

» Researched how users manage medical routines and health with technology, developed User Personas, and helped prioritize product goals.

» Created designs for various features in the mobile framework, including onboarding, account management, questionnaires, symptom journal, and medicine tracker.

» Designed a Disease Risk Calculator for doctors to predict hyperkalemia risk. Designed Doctor Locator for the sales team to connect with doctors.