Microhealth is a healthcare startup that builds digital tools for people living with blood conditions, focusing on hematology and oncology. They create networks of patients and doctors to track, predict, and prevent disease, leveraging real-world data and AI models.

Led UX design for Fable’s core products, instrumental in securing Seed and Series A funding:

* Conducted in-depth user research to identify core product needs.

* Built and launched a consumer-facing mobile app from concept to market

* Recruited and managed a high-performing design team.

Partnered with Product and Engineering to deliver streamlined UX/UI for browsing, booking, and checkout, leading to increased conversion and customer satisfaction.