# Nabhya Parmar

> Senior Product Designer @ BoomPop | UX Design | Adobe Digital Edge Award Winner 2023 | B2C | B2B

Location: San Francisco, California, United States
Profile: https://flows.cv/nabhya

Hi there! I’m a product designer based in San Francisco, CA, with over 6+ years of work experience and a Master's in Human-Computer Interaction. I thrive at the intersection of design and technology, actively building, shaping, and hypothesizing the exciting possibilities for our future.

I am currently a Senior Product Designer at BoomPop. Recently, I was honored as the Global Winner for the 2023 Adobe Digital Edge Awards for my project, Synth.

Before this, I honed my skills at CNN, where I collaborated with users in four countries to develop 0-1 design experiences, enhancing CNN's engagement in emerging markets. Additionally, at NowForm, I had the pleasure of working with large brands such as Marriott, Accor, State Bank of India, and Bira Beverages.

In my creative process, I believe that curiosity is the most precious asset one can possess. The ability to probe and ask pertinent questions creates a space that fosters compelling solutions.

## Work Experience
### Senior Product Designer @ BoomPop
Jan 2025 – Present | San Francisco, CA

### Product Designer @ BoomPop
Jan 2024 – Jan 2025 | San Francisco Bay Area

### UX Designer @ Walmart
Jan 2024 – Jan 2024 | San Francisco Bay Area

### Founding Product Designer @ Stealth Startup
Jan 2024 – Jan 2024 | San Francisco Bay Area

### Design Mentor @ Avocademy (YC W22)
Jan 2024 – Jan 2024 | San Francisco Bay Area
Mentored students and early career professionals transitioning into UX Design and Visual Design roles, serving as the primary Design Mentor across real-world B2B, B2C, and Mobile App design projects.

### Senior Product Designer @ Dealpage.io
Jan 2023 – Jan 2024 | San Francisco Bay Area
Led the development of DealPage.io, a platform enabling real-estate developers to effectively solicit investments through engaging and interactive websites and pitches.

Established a robust component library and design system for DealPage, streamlining the website design process for clients and enhancing overall efficiency in strategy and design workflows.

### Product Designer @ CNN
Jan 2023 – Jan 2023 | San Francisco Bay Area
• 6 month engagement for a 0 - 1 Product implementation to increase product growth, visibility, revenue, and recognition leveraging GenZ audiences in emerging markets.

• Developed intervention strategies by identifying user archetypes and journeys to increase growth and daily active users in GenZ audience members.

• Developed product strategies to increase the reach of global news to GenZ members in emerging markets such as India, Brazil, Nigeria and Indonesia, with an audience reach of over 900M people across the countries.

### Computer Lab Assistant @ California College of the Arts
Jan 2023 – Jan 2023 | San Francisco Bay Area

### User Experience Designer @ Now Form
Jan 2020 – Jan 2022 | Gurugram, Haryana, India
Facilitated strategy with Boston Consultancy Group to conduct a modernization exercise for SBI
Card, the B2C and the internal B2B credit card platform for State Bank of India to help reduce
onboarding drop-off rates by 71% and decrease support tickets created by 28%.

Spearheaded the DWAO revamping project aimed at enhancing the online experience for both
mobile and desktop users, which resulted in an impressive 41% increase in the conversion rate and
a website performance score of 93%.

Created and adapted UX patterns for loyalty programs of multiple luxury hotel chains such as
Leela, Accor Group, Marriott, and The Oberoi.

Facilitated research with over 50 stakeholders for GBL to reduce the cases of Anaemia in over
100,000 women working at Shahi Industries.

### Graphic Designer @ Habbit
Jan 2020 – Jan 2021 | Delhi, India

### Graphic Designer @ Bakheda.co
Jan 2020 – Jan 2020 | New Delhi Area, India
Orchestrated end-to-end website design for Northstar Paper, yielding a remarkable 27% surge in website traffic. 

Collaborated with Paytm Insider's marketing team to design and direct a new visual campaign, to be launched in over 900 theatres in India.

### Graphic Designer @ moveForward(100)
Jan 2019 – Jan 2020

### Graphic Design Intern @ Pigeon & Co.
Jan 2019 – Jan 2019 | Mumbai Area, India

### Graphic Design Intern @ Hashtag Inc
Jan 2018 – Jan 2018 | Chennai, Tamil Nadu, India

### Social Media Marketing Intern @ GoCamle
Jan 2017 – Jan 2018 | Virtual


## Education
### Master of Design Interaction Design in Design
California College of the Arts

### Bachelor's degree in Graphic Design
MIT Institute of Design

### School
Bhavan's Rajaji Vidyashram


## Contact & Social
- LinkedIn: https://linkedin.com/in/nabhyaparmar
- Portfolio: https://www.nabhyaparmar.com

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Source: https://flows.cv/nabhya
JSON Resume: https://flows.cv/nabhya/resume.json
Last updated: 2026-04-13