Lead convenience store category management and vendor relations, using consumer insights and sales data to curate product assortments that align with customer preferences and maximize revenue.

Identify and implement new technologies to enhance the customer journey, streamline operations, and elevate the in-store experience.

Develop and execute integrated marketing strategies for new store launches, resulting in a 10% increase in customer traffic and stronger brand visibility.

Oversee the redesign of Gawfco’s corporate website and the development of Fast Fill Market’s loyalty app to boost customer retention and digital engagement.

Collaborate cross-functionally with product, engineering, and sales teams to ensure marketing initiatives align with user needs and business goals, driving cohesive and impactful brand experiences.

Oversee operations at petroleum retail sites, using user-centered design thinking to enhance operational workflows, customer flows, and overall performance.

Partner with Fast Fill Market to co-develop store branding and marketing strategies, including launch of a customer rewards program.

Led negotiations and managed rebranding of commercial retail properties, ensuring a fresh and modern appeal.

Redesigned the interior architecture of commercial properties, improving function, layout, and visual impact for customers.

Delivered high-impact digital event designs for clients like Adobe, Amazon, and Stripe to strengthen brand presence.

Led daily iterations on mobile and desktop experiences using Figma and Webflow, increasing team agility and improving product quality.

Boosted polling interaction by 40% through the creation of a simplified, scalable design system.

Leveraged heat maps, eye tracking, and user feedback to create a 6-month roadmap focused on eliminating key user pain points.

Developed a custom data visualization dashboard for enterprise clients, resulting in streamlined reporting and clearer insights.

Mentored junior designers on competitive analysis and user research methodologies, contributing to team growth and product quality.

Implemented a new design system, increasing platform engagement and acquiring over 200 new users.

Created interactive 3D UI animations in Unit, bringing added functionality and engagement to the platform.

Organized industry events and conferences, handling logistics and sponsorship outreach.

Composed branded social media content and email marketing campaigns, improving customer engagement.