•Drive brand growth and market presence through the expansion of Fast Fill Market stores, leveraging UX and user research to create seamless customer experiences across physical and digital touchpoints.
•Lead convenience store category management and vendor relations, using consumer insights and sales data to curate product assortments that align with customer preferences and maximize revenue.
•Identify and implement new technologies to enhance the customer journey, streamline operations, and elevate the in-store experience.
•Develop and execute integrated marketing strategies for new store launches, resulting in a 10% increase in customer traffic and stronger brand visibility.
•Oversee the redesign of Gawfco’s corporate website and the development of Fast Fill Market’s loyalty app to boost customer retention and digital engagement.
•Collaborate cross-functionally with product, engineering, and sales teams to ensure marketing initiatives align with user needs and business goals, driving cohesive and impactful brand experiences.