# Nadia Ahmadi > Retail Marketing Specialist Location: San Francisco Bay Area, United States Profile: https://flows.cv/nadiaahmadi With a strong foundation in retail marketing and a focus on customer experience, I specialize in developing brand strategies that drive growth and engagement. I have extensive experience in the convenience and petroleum retail industry, where I lead store expansion, manage operations, and execute marketing initiatives for Fast Fill Market. My background in UX design and user research enhances my ability to create integrated customer journeys across physical and digital channels. From optimizing store layouts to improving digital touchpoints, I use data-driven insights and creative strategy to strengthen brand interactions and boost loyalty. I’m passionate about building cohesive, high-impact experiences that align business goals with customer needs, leveraging marketing, design thinking, and operational knowledge to deliver measurable results both in-store and online. ## Work Experience ### Marketing & Operations Manager @ Gawfco Enterprises Inc Jan 2024 – Present | Lafayette, CA • Drive brand growth and market presence through the expansion of Fast Fill Market stores, leveraging UX and user research to create seamless customer experiences across physical and digital touchpoints. • Lead convenience store category management and vendor relations, using consumer insights and sales data to curate product assortments that align with customer preferences and maximize revenue. • Identify and implement new technologies to enhance the customer journey, streamline operations, and elevate the in-store experience. • Develop and execute integrated marketing strategies for new store launches, resulting in a 10% increase in customer traffic and stronger brand visibility. • Oversee the redesign of Gawfco’s corporate website and the development of Fast Fill Market’s loyalty app to boost customer retention and digital engagement. • Collaborate cross-functionally with product, engineering, and sales teams to ensure marketing initiatives align with user needs and business goals, driving cohesive and impactful brand experiences. ### Partner @ KND Investments, Inc. Jan 2019 – Present | San Francisco Bay Area * Open to new Petroleum Retail Investment opportunities * • Oversee operations at petroleum retail sites, using user-centered design thinking to enhance operational workflows, customer flows, and overall performance. • Partner with Fast Fill Market to co-develop store branding and marketing strategies, including launch of a customer rewards program. • Led negotiations and managed rebranding of commercial retail properties, ensuring a fresh and modern appeal. • Redesigned the interior architecture of commercial properties, improving function, layout, and visual impact for customers. ### Product Designer @ BigMarker Jan 2022 – Jan 2024 | Remote • Designed BigMarker’s first AI-powered networking feature, decreasing task completion time by 15 seconds and improving user experience. • Delivered high-impact digital event designs for clients like Adobe, Amazon, and Stripe to strengthen brand presence. • Led daily iterations on mobile and desktop experiences using Figma and Webflow, increasing team agility and improving product quality. • Boosted polling interaction by 40% through the creation of a simplified, scalable design system. • Leveraged heat maps, eye tracking, and user feedback to create a 6-month roadmap focused on eliminating key user pain points. ### Founding UX/UI Designer @ Mentorz, Inc. Jan 2020 – Jan 2022 | Remote • Spearheaded design for an AI-powered mentorship platform, increasing user satisfaction by 30%. • Developed a custom data visualization dashboard for enterprise clients, resulting in streamlined reporting and clearer insights. • Mentored junior designers on competitive analysis and user research methodologies, contributing to team growth and product quality. • Implemented a new design system, increasing platform engagement and acquiring over 200 new users. • Created interactive 3D UI animations in Unit, bringing added functionality and engagement to the platform. ### Marketing Team Member @ Here™ (formerly OpenFin) Jan 2019 – Jan 2019 | New York, NY • Created marketing content and managed digital campaigns to align with company growth goals. • Organized industry events and conferences, handling logistics and sponsorship outreach. • Composed branded social media content and email marketing campaigns, improving customer engagement. ### Law Clerk @ LAW OFFICES OF MAGANY ABBASS, INC. Jan 2018 – Jan 2019 | Lafayette, CA • Recorded 80 client records through Microsoft Outlook weekly for a Real Estate law firm. • Edited final closing estate planning trusts and wills prior to final signings. ### Law Clerk @ San Francisco District Attorney's Office Jan 2015 – Jan 2015 | San Francisco, CA • Analyzed criminal law files for the domestic violence unit. • Transcribed jail calls, police calls, police memos, and discovery receipts for an assistant district attorney. ## Education ### Master's degree in Marketing Northwestern University Jan 2025 ### BS in Managerial Economics & BA, International Relations University of California, Davis Jan 2014 – Jan 2018 ### Study Abroad Program The London School of Economics and Political Science (LSE) Jan 2017 – Jan 2017 ## Contact & Social - LinkedIn: https://linkedin.com/in/nadia95 - Portfolio: https://nadzahmadi.com/ --- Source: https://flows.cv/nadiaahmadi JSON Resume: https://flows.cv/nadiaahmadi/resume.json Last updated: 2026-03-25