# Nadia Y. > Sr. Design Program Manager | Creative Ops & Production | Ex-Apple, Google (Nest) | Consumer Hardware Location: San Francisco, California, United States Profile: https://flows.cv/nadiay Strategic marketing leader with 20+ years of experience across AI, consumer hardware, beauty and CPG. I specialize in go-to-market strategy, brand architecture, and messaging systems that support scalable growth. My expertise spans product marketing, creative operations, and customer insights, with a focus on translating complex ideas into clear, actionable brand experiences. Skilled at navigating ambiguity, aligning cross-functional teams, and driving execution from concept to launch. Equally comfortable in startups and global organizations, I bring a balance of creative thinking and operational savvy to every project. Core Strengths: Go-to-Market Strategy AI Marketing and Positioning Brand and Messaging Frameworks Creative Production and Operations Program and Project Management Consumer Hardware Marketing ## Work Experience ### Senior Design Program Manager | Product Partnerships and Growth @ T-Mobile Jan 2025 – Present | San Francisco Bay Area ### AI Marketing Strategist | Head of Marketing at Aissist.io @ Aissist.io Jan 2025 – Jan 2026 | San Francisco Bay Area Driving brand, messaging, and go-to-market strategy for Aissist.io, a B2B generative AI platform building Digital Employees that transform customer support and sales enablement. I partner with leadership to translate complex AI capabilities into clear business outcomes, positioning Aissist as a reliable, scalable alternative to legacy chatbots and manual workflows. ### Design Program Manager, FitBit @ Google Jan 2023 – Jan 2024 | San Francisco Bay Area ### Lead Creative Producer @ Apple Jan 2022 – Jan 2023 | Sunnyvale, California, United States Hardware Creative Production for the Apple Ultra Watch ### Creative Producer - UI Screens @ Google Jan 2019 – Jan 2021 | San Francisco Bay Area Managed end to end development of UI production screens for all consumer hardware devices from screens, packaging, and localization. Led production of screen images by working with Creative and Production teams to plan, inform, track, and drive deadlines for new and existing screens. Utilized Sketch, Figma, Adobe After Effects to create customized screens, video clips including agency requests. Drove delivery of screen imagery and photography to support creative needs for Google Store Website, Retail, YouTube, Google TV (Chromecast), social media while balancing production capacity and control of scope to ensure the consistency and accuracy of UI across all creative deliverables and 3rd party partners i.e. Spotify , Netflix etc. Lead POC for all agencies for approvals of screens for commercial use. Supported the day-to-day screen production process, including tracking, quality assurance, course correction, and delivery. Selected Contributions: Created Master Playbook for all UI’s associated with phones and smart devices used by all consumer marketing teams. The Playbook increased efficiency for users to locate, request edits and download master and animation files Creative assets for Fall and Spring Launch delivered on schedule to cross-functional teams Responsible for working with designers and localization to ensure all UI screens are consistent, relevant and accurate. Management and implementation of all UI screens into the Asset Library (DAMS) for Consumer Hardware Developed a UI tracking system for visibility for all invested teams that increased my efficiency by 25% ### Marketing Manager, Google Nest Consumer Hardware @ Google Jan 2018 – Jan 2019 | Mountain View Consumer Marketing- Google Home Hardware / Google Assistant. Google Home Hub smart display marketing manager with specialty in UI/UX, creative production, media trafficking for ATL & BTL. Facilitate creative collaboration with 3P & integration partners: NBC Thanksgiving Day Parade, Jimmy Kimmel Live.. (more to come). Close collaboration for all creative assets, review & approvals for agency partners. Creative support for all retail partners, Other: Query testing & submission Hotmatching- to ensure all ads not trigger devices. Product accuracy expertise for GHH. ### Senior Marketing Communications Manager @ QUARTZ Jan 2017 – Jan 2018 | San Francisco Bay Area ### Head Of Marketing, B2B @ SmartEar, Inc. Jan 2016 – Jan 2017 | San Francisco Bay Area SmartEar Inc. is a mobile AI platform bringing voice-centric computing to messaging platforms and applications. Our platform consists of a proprietary in-ear reference device that will be powered by our ear operating system and deep learning engine. This will manage users auditory environment, voice interactivity with devices & big data. ### Brand Manager Permissions @ Facebook Jan 2015 – Jan 2016 | Menlo Park , CA Brand Management for all Facebook & Instagram Product Assets Ongoing maintenance and optimization of the Facebook Brand Resource Center Evaluate opportunities/needs for assets, guidelines, and optimization of the user experience Review marketing material and approval in channels such as TV, print ads, online ads, Facebook ads, websites, promotional products ### Head Of Marketing @ BRICKSTR Jan 2014 – Jan 2015 Brickstr is a platform that lets a community continually invest in itself. It lets businesses support local causes and it allows shoppers to reward them with more business. Both Citizens and businesses can direct those funds towards the causes and organizations that are most important to their community. Watch the video to learn how Brickstr plans to change how consumers, businesses and organizations interact with one another. ### Brand Marketing Manager @ Google Jan 2013 – Jan 2014 | Mountain View, CA Worked with cross-functional teams to ensure all aspects of marketing communications are on brand, focused on the user, and employ best practices. Managed brand permissions; review brand opportunities and work with partners to help them make the most of the Google brand. Constantly pushed the boundaries on brand and digital marketing efforts and what can be done to drive leading edge efforts. ### Founder and Principal @ The StartUp CMO Jan 2010 – Jan 2014 | San Francisco Bay Area Created and executed eCommerce, digital & brand strategy / management for a variety of clients within the CPG, FMCG, SaaS and Freeware categories. ### Director of Marketing & E-Commerce @ Mission Pets, Inc Jan 2012 – Jan 2012 [Previously known as SimplyShe] Translated business unit objectives and strategies to develop brand portfolio objectives, strategies and plans to facilitate business unit growth in ecommerce. Evaluated current state of ecommerce business; optimized merchandise mix, SKU's, and pricing by leveraging economies of scale. Created an integrated marketing plan to generate buzz and brand awareness through various social media & sharing platforms, consumer engagement, relationship management with non-profit organizations, magazine / online community editors, industry experts, blogger/vloggers that resulted in local and national earned media coverage. • Increased online sales by 73% YOY with record ROI, boosted average customer transactions by 65%, improved conversion rates from non-existent to 3.2%. • Managed inventory and leveraged overstock and NOS to retail via eCommerce channel • Modeled pricing structure for all eCommerce inventories; selling NOS product at premium rates via promotions • Developed POG's, product assortment mix through sales forecasting and demand planning for both eCommerce and B2B channels. • Designed brand concept for website refresh and created ideal wireframe to support both B2B & B2C online sales. • Pioneered the company’s social media concept, strategy and implementation. • Designed new packaging design for major B2B accounts: Party City, Petco & Wal-Mart • Mentored and developed sales and marketing interns. ### Founding Member I Director of Marketing & Ecommerce @ TATCHA Inc Jan 2008 – Jan 2012 TATCHA is a San Francisco beauty company honoring Japanese heritage with its simple, elegant skincare collection formulated and made in Japan. Clinically proven and naturally clean, TATCHA’s skincare ritual is based on the 300 year old traditions of the Japanese geisha and has developed a cult following among modern day beauty enthusiasts. •Established the landmark social media strategy across various social media and sharing platforms, yielding dramatic increase in SEO through innovative tactics. •Headed SEO focused content strategy for ecommerce platform. •Develop and execute social engagement and awareness campaigns that amplify word of mouth, increase brand sentiment and consumer engagement. •Lead competitive analysis and consumer trend reporting to plan and coordinate development of new products. •Manage all aspects of CRM and B2B sales processes. ### Cofounder & CMO @ Gemini Events Jan 2006 – Jan 2010 Co-founder & CMO Created a profitable full-service special events and PR company for niche category. Raised over $75K in charitable contributions for local and national LGBTQ+ organizations. ## Education ### Bachelor's Degree in Jackson School for International Studies University of Washington ## Contact & Social - LinkedIn: https://www.linkedin.com/in/nadiayun --- Source: https://flows.cv/nadiay JSON Resume: https://flows.cv/nadiay/resume.json Last updated: 2026-04-07