Partnering with startups and creative teams to craft cohesive digital and physical experiences, from intuitive mobile apps to branded touchpoints and retail activations. My work blends interaction design, usability, and storytelling to help products stand out with clarity and purpose.

Shaping a scalable AI-powered communication platform

Collaborated with cross-functional teams to design a platform that helps public health researchers and organizations share clear, credible information. Focused on improving usability, defining interaction patterns, and building a flexible design system that supports future growth.

Led interactive, omnichannel experiences across global markets. Designed UX-driven retail environments, pop-up kiosks, and in-salon activations, alongside digital products and localized salon journeys informed by research. Developed scalable design systems to maintain brand consistency across touchpoints worldwide. Advocated for solutions that increased engagement, customer satisfaction, and brand visibility.

Redesigned salon branding, modular retail displays, and digital products nationwide to enhance client experiences and boost brand loyalty. Led new product introductions for multiple launches, ensuring physical and digital touchpoints were seamlessly integrated.