# Nadine Nashed > Brand Experience & Experiential Designer | Retail Experience, Spatial Design & Physical-Digital Experiences Location: San Francisco Bay Area, United States Profile: https://flows.cv/nadine Hi, I’m Nadine! 👋 I’m a brand experience and experiential designer who loves creating spaces and moments that make people connect with a brand in a real way. My background is in industrial design, which shaped how I approach experiences thinking about how people move through space, interact with products, and discover stories along the way. Over the past few years, I’ve worked on retail environments, kiosks, pop-ups, and modular display systems that bring brand concepts to life in physical spaces. At L’Oréal Groupe, I designed retail experiences for L’Oréal Professionnel and Kérastase, translating brand strategy into immersive in-store environments across salon networks. My work ranged from concept development and 3D design to prototyping, vendor collaboration, and installation. I’m especially interested in projects that sit at the intersection of brand, space, and interaction where physical environments and digital touchpoints come together to create meaningful customer experiences. Currently exploring opportunities in brand experience design, experiential design, retail innovation, and spatial design. ## Work Experience ### Product Designer | Digital & Physical Experiences @ Self employed Jan 2020 – Present | California, United States Partnering with startups and creative teams to craft cohesive digital and physical experiences, from intuitive mobile apps to branded touchpoints and retail activations. My work blends interaction design, usability, and storytelling to help products stand out with clarity and purpose. ### User Experience Designer @ Tech Fleet Jan 2024 – Jan 2025 | United States Shaping a scalable AI-powered communication platform Collaborated with cross-functional teams to design a platform that helps public health researchers and organizations share clear, credible information. Focused on improving usability, defining interaction patterns, and building a flexible design system that supports future growth. ### Senior Visual Merchandiser & Experiential Designer @ L'Oréal Jan 2022 – Jan 2023 Led interactive, omnichannel experiences across global markets. Designed UX-driven retail environments, pop-up kiosks, and in-salon activations, alongside digital products and localized salon journeys informed by research. Developed scalable design systems to maintain brand consistency across touchpoints worldwide. Advocated for solutions that increased engagement, customer satisfaction, and brand visibility. ### Visual Merchandiser @ L'Oréal Jan 2020 – Jan 2022 Redesigned salon branding, modular retail displays, and digital products nationwide to enhance client experiences and boost brand loyalty. Led new product introductions for multiple launches, ensuring physical and digital touchpoints were seamlessly integrated. ### Product & Digital Designer @ YouTurn Advertising Agency Jan 2018 – Jan 2018 ### Industrial Designer @ El-Araby Group Jan 2017 – Jan 2017 Designing innovative products with user focus Created a shoe specifically for dodgeball players, winning a college competition and earning an Industrial Design internship at El-Araby Group. Gained hands-on experience in industrial design processes, production considerations, and refining designs for real-world use. ### Furniture Designer @ Hardwood and Co. Jan 2016 – Jan 2016 Designing and producing furniture with attention to detail Designed custom furniture pieces at Hardwood and Co.’s factory in Cairo, collaborating with the team to ensure quality, select materials thoughtfully, and improve manufacturing processes. Gained practical experience in production workflows and user-centered design for physical products. ## Education ### Design thinking and innovation Harvard Business School Online ### Pre-Masters Industrial Design in Product and Industrial Design The German University in Cairo ### Bachelor of Applied Science - BASc in Industrial and Product Design The German University in Cairo ### High School Diploma Sacré-Coeur Heliopolis ## Contact & Social - LinkedIn: https://linkedin.com/in/nadinenashed --- Source: https://flows.cv/nadine JSON Resume: https://flows.cv/nadine/resume.json Last updated: 2026-04-13