# Na Fan

> Senior Product Designer

Location: San Francisco, California, United States
Profile: https://flows.cv/nafan

I see design as translation, turning complexity into clarity and building beauty into functionality.

I’m an award-winning product designer with 10+ years of experience crafting 0→1 B2B and B2B2C products across fintech and supply chain. Earlier in my career, I worked with luxury brands such as Net-A-Porter, Bvlgari and Loewe, shaping the visual discipline and storytelling instincts that influence my product work today.

With a foundation in graphic design, interaction design, and design systems, I create products that scale simply and feel thoughtfully crafted end to end.

## Work Experience
### Sr Professional, User Experinece Design @ CoreLogic
Jan 2023 – Jan 2025
• Led design across 3 product lines, delivering end-to-end responsive experiences for a B2B2C mortgage platform.
• Built a scalable MUI-based design system with 30+ reusable components, adopted across 3 products.
• Standardized product workflows to enable enterprise-wide scalability, achieving an 87% loan submission rate and supporting $50B in monthly funded loan volume.
• Conducted user interviews, created wireframes, prototypes, user testings, design review with multiple stakeholders.

### Professional, User Experience Design @ CoreLogic
Jan 2023 – Jan 2023

### Lead Product Designer @ Roostify
Jan 2022 – Jan 2025
Acquired by CoreLogic

### Product Designer @ Badaboom
Jan 2021 – Jan 2022 | San Francisco Bay Area
• Recruited as founding designer to define 0→1 experience for a B2B supply-chain SaaS platform.
• Shipped 2 core features across web and mobile, contributing to a successful C1 2022 launch and aligning business strategy with user needs across buyer and admin sides.
• Worked closely with a cross-functional team including the Product Manager, Engineer Team and Operation Team to create the end-to-end experience across devices from defining problems, wireframes, user flows to Hi-Fi prototypes.

### Corporate Sponsored Project | User Experience Designer @ Stellantis
Jan 2020 – Jan 2020
• Designed user interfaces for luxury electric vehicle system
• Led UX/UI design for the navigation, rear seat controls, charging screen and multi-screen global interactions

### Chief Digital Designer @ YOOX NET-A-PORTER GROUP
Jan 2016 – Jan 2018 | Shanghai City, China
• Revamped and designed all visual communications for the company’s social media platforms.
• Collaborated with cross-departments to develop web-based solutions for the digital market.
• Significantly improved year-on-year conversion rate by 127.1%, year-on-year follower growth rate by 51.2% on social media by pushing content localization.

### Art Director @ 环时互动(北京)科技有限公司
Jan 2015 – Jan 2016 | Shanghai, China
• Led an art team with diverse backgrounds
• Launched professional campaigns and built HTML mobile apps

### Interaction Designer @ ACTiVATiON Group
Jan 2014 – Jan 2015 | Shanghai City, China
• Delivered 10+ digital campaigns and interactive experiences for global luxury brands including Bvlgari, Loewe, ShangXia, Marc Jacobs, and BMW.

### Graphic Designer @ HYlink Ad
Jan 2012 – Jan 2013 | Shanghai City, China
• Responsible for visual design, flash animation and brainstormed ideas for L'Occitane, NIVEA, Häagen-Dazs.


## Education
### Master's degree in Web Design & New Media
Academy of Art University
Jan 2019 – Jan 2021

### Bachelor's degree in Industrial and Product Design
Shanghai Normal University
Jan 2008 – Jan 2012


## Contact & Social
- LinkedIn: https://linkedin.com/in/fan-na
- Portfolio: http://fna.cool/

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Source: https://flows.cv/nafan
JSON Resume: https://flows.cv/nafan/resume.json
Last updated: 2026-03-25