• Spearheaded the 0-to-1 launch of a B2B SaaS video commerce platform for enterprise retailers, defining product vision, roadmap, MVP scope, and go-to-market strategy, generating $4.5M in revenue.

• Led a cross-functional team of 15 engineers and designers to launch interactive shoppable video experiences and analytics features, increasing shopper engagement by 40%, boosting conversion rates by 15%, and driving active user growth.

• Reduced monthly customer churn by 60% and acquired 100+ customers from competitors by conducting competitive analysis and prioritizing high-value feature enhancements.

• Drove product discovery using usage analytics and stakeholder alignment, shaping a roadmap that enabled product scalability and supported 50K+ active users.

• Improved payment success rate by 18% by identifying friction points in the cross-border transfer flow and simplifying the end-to-end payment experience within a B2B SaaS fintech payments platform.

• Increased onboarding completion by 27% by optimizing account verification and setup workflows, reducing time to first transaction and accelerating user activation.

• Partnered with engineering, design, and finance teams to enhance multi-currency payment workflows, improving transaction reliability and supporting $30M+ annual payment volume.

• Optimized B2C data workflows by maintaining KPI dashboards in Tableau and performing data analysis using SQL, reducing manual reporting time by approximately 30% and accelerating data-driven merchandising decisions.

• Analyzed multi-store sales and inventory data to identify demand patterns for 30K+ stock-keeping units, informing allocation strategies that improved product availability and drove consistent revenue growth.

• Identified inventory distribution inefficiencies and reporting gaps, contributing to over $6M in annual revenue protection through optimized stock availability and demand alignment