# Nagihan  Tokul

> Senior Product Manager | B2B & SaaS | 0→1 Product Development | Growth & User Experience

Location: San Francisco, California, United States
Profile: https://flows.cv/nagihan

As a Product Manager, I lead B2B SaaS products end-to-end, from defining vision and roadmap to execution and go-to-market, with a focus on driving measurable outcomes.

I’ve worked in complex SaaS environments where user behavior and data directly shape product decisions, contributing to features that improve engagement, conversion, and product adoption. My approach combines product strategy, analytics, and agile development to translate insights into clear priorities and real business impact.

I’m particularly interested in how AI can enhance SaaS products, from smarter decision systems to more adaptive and personalized user experiences, and how these capabilities translate into scalable value.
With a background in Computer Science and Economics, I bring both technical depth and business thinking to product development, allowing me to bridge teams and move quickly from insight to execution.

## Work Experience
### Senior Product Manager @ Firework
Jan 2022 – Present | San Francisco, CA
• Spearheaded the 0-to-1 launch of a B2B SaaS video commerce platform for enterprise retailers, defining product vision, roadmap, MVP scope, and go-to-market strategy, generating $4.5M in revenue.
• Led a cross-functional team of 15 engineers and designers to launch interactive shoppable video experiences and analytics features, increasing shopper engagement by 40%, boosting conversion rates by 15%, and driving active user growth.
• Reduced monthly customer churn by 60% and acquired 100+ customers from competitors by conducting competitive analysis and prioritizing high-value feature enhancements.
• Drove product discovery using usage analytics and stakeholder alignment, shaping a roadmap that enabled product scalability and supported 50K+ active users.

### Product Manager @ Veem
Jan 2019 – Jan 2022 | San Francisco, CA
• Improved payment success rate by 18% by identifying friction points in the cross-border transfer flow and simplifying the end-to-end payment experience within a B2B SaaS fintech payments platform.
• Increased onboarding completion by 27% by optimizing account verification and setup workflows, reducing time to first transaction and accelerating user activation.
• Partnered with engineering, design, and finance teams to enhance multi-currency payment workflows, improving transaction reliability and supporting $30M+ annual payment volume.

### Data Analyst @ MANGO
Jan 2017 – Jan 2019 | Istanbul, Türkiye
• Optimized B2C data workflows by maintaining KPI dashboards in Tableau and performing data analysis using SQL, reducing manual reporting time by approximately 30% and accelerating data-driven merchandising decisions.
• Analyzed multi-store sales and inventory data to identify demand patterns for 30K+ stock-keeping units, informing allocation strategies that improved product availability and drove consistent revenue growth.
• Identified inventory distribution inefficiencies and reporting gaps, contributing to over $6M in annual revenue protection through optimized stock availability and demand alignment


## Education
### Master of Science in MS, Computer Science
Georgia Institute of Technology

### Bachelor of Science - BS in Economics
Gazi University

### Computer and Information Science
College of San Mateo


## Contact & Social
- LinkedIn: https://linkedin.com/in/nagihan-tokul
- GitHub: https://github.com/nagihantokul
- Portfolio: https://nagihantokul.com

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Source: https://flows.cv/nagihan
JSON Resume: https://flows.cv/nagihan/resume.json
Last updated: 2026-04-17