• fdx Design System

Led the evolution of the fdx Design System, driving scalable, user-centered UI/UX solutions across 10+ internal and customer-facing digital products by aligning design strategy, engineering execution, and business objectives.

Owned and evolved 30+ tokenized, reusable components in Figma, improving cross-platform UI consistency and reducing design-to-engineering handoff friction by ~25–30%

Defined the design-system strategy and roadmap, enabling support for data-heavy, operational, and sustainability workflows and accelerating feature readiness across multiple teams by ~20%

Partnered with product managers, engineers, and QA across 5+ cross-functional teams to translate user needs and business goals into scalable interaction patterns and system-level solutions

Supported iterative design and WCAG-aligned accessibility standards, reducing UI defects identified in UAT by ~20–25%

Enabled faster product delivery and higher design quality by establishing clear documentation, interaction guidelines, and governance for system adoption, including AI-adjacent and decision-support experiences

Designing and building beautiful end-to-end mobile native iOS experiences with real interaction fidelity.

Vault — Financial Planning & Insights

A lightweight, insight-driven finance app that reduces onboarding to four key inputs and uses AI to turn data into clear, actionable understanding. Built natively in SwiftUI with full navigation, state, and interaction flows.

Healthii — Health & Behavior Design

A personalized health experience combining recipes, workouts, and habit tracking—designed with an editorial, content-first approach and evolving into a fully native, AI-assisted product.

Finance Tool - Borrow

Led redesign of the institutional crypto end-to-end journey (setup → KYC → funding/first deposit): synthesized analytics + interviews into a journey map, prioritized friction and risk edge cases, and iterated flows/IA/copy/validation with clear acceptance criteria

• Pepper Design System

Developed a scalable, interactive icon and illustration library, utilizing AI-driven components to enhance adaptability and ensure a consistent, engaging visual language across digital platforms.

Contributed to Tokenization 2.0 initiative by creating a dynamic token naming system, standardizing design assets and enabling Dev cost efficiencies through automated component use.

• Digital Banking Dashboard

Designed a drag-and-drop feature for 2,000+ users, optimized with AI-based user behavior analysis to enhance task initiation and onboarding, reducing individual development costs by 50%.

Partnered closely with engineering teams to assess and implement AI-enhanced design feasibility, delivering an MVP prototype within an 8-week timeline, enabling adaptive feature integration.

Led the growth team efforts in analyzing the user journey for Material Bank Japan's user sign-up page. Addressed acquisition & retention challenges on its Japan portal, achieving a 150% increase in Monthly Active Users (MAU) and a 70%+ boost in retention rates. Designed tailored UX solutions for Japanese audiences while upholding brand consistency and global usability standards.