All Turtles is a globally distributed product studio. My role involves high cross-functional collaboration, contributing to design strategy, and establishing visual identities as I help build products from 0 to 1.
As a Product Designer:
•Partnered with founders to devise a comprehensive product strategy, aligning high-level concepts with the product vision and detailed mockups; contributed to fundraising efforts
•Developed and refined user flows, wireframes, and prototypes to demonstrate the new concept of a browser extension and web application dashboard
•Built a design system embedded with brand guidelines, empowering the client's designers and engineers to deliver consistent user experiences
•Collaborated closely with product management, design lead, engineering, and researchers to translate business and user needs into visual and interaction design: creating pixel-perfect high-fidelity mockups and prototypes
•Facilitated a seamless design handoff to the engineering team, ensuring timely and precise implementation of design specifications
As a Brand Designer:
•Designed logos for products we built; Twisty Tongue and Vitally
•Developed a 24-hour color system that applied to Sora brand identity and its website
•Created brand guidelines alongside brand patterns, typography, and colors, etc
