# Namitha Murali > UX Designer & Researcher @HackforLA | 0-1 Product Design | AI, Data & GenAI | SaaS, B2B, B2C | UX & UI | MS HCI @ IUPUI Location: San Francisco, California, United States Profile: https://flows.cv/namitha I’m a UX designer and researcher with 3+ years of experience creating immersive, human-centered experiences across AI-powered tools, SaaS platforms, and B2B applications. I thrive at the intersection of user empathy and business impact, designing solutions that are both delightful and data-driven. From leading the end-to-end design and prototyping of a multi-asset trading platform to building a VR dashboard for social-emotional learning, I’ve optimized workflows, increased task efficiency by 18%, and improved adoption and retention across diverse products. I’ve also mentored and scaled design teams, implementing ResearchOps frameworks and design systems to ensure consistency and collaboration at scale. Whether I’m conducting user research, crafting interaction flows, or building scalable design systems, my goal is to deliver measurable outcomes while pushing the boundaries of AI-driven and B2B design. I’m passionate about creating products that solve complex problems, delight users, and drive business growth. ## Work Experience ### UX Designer & Researcher @ Hack for LA Jan 2025 – Present | Los Angeles Metropolitan Area Lead research strategy for a civic tech platform enabling Californians to access expungement services. Collaborate closely with content, development, and project management teams to plan and execute usability testing, system improvements, and research initiatives. Ensure strict adherence to privacy, legal, and ethical standards to maintain user trust in a sensitive platform. Mentor and coordinate a research and design team, fostering efficient cross-functional collaboration and scaling ResearchOps processes. ### UX Designer @ AaronBux Asset Management Firm LLC Jan 2025 – Jan 2026 | Washington DC-Baltimore Area Lead end-to-end UX strategy for a multi-asset SaaS trading platform (stocks, gold, real estate), improving mobile-first usability, visual consistency, and task efficiency across platforms. Partner closely with product managers, engineers, and finance teams to align business goals with user needs, prioritize design improvements, and optimize core trade flows. Mentor junior designers and guide design iterations informed by user research, benchmarking, and A/B testing, driving measurable gains in task efficiency and user satisfaction. ### UX Designer and UX Researcher @ SETH Labs Jan 2024 – Jan 2025 | Indianapolis, IN Developed an immersive VR dashboard enabling middle school teachers and counselors to assess students’ Social-Emotional Learning (SEL) performance. Integrated data from existing SEL games to provide real-time, actionable insights, supporting educators in tracking and improving student engagement. Early testing demonstrated a 30% increase in student participation. Applied user-centered design, behavioral research, and iterative prototyping to create a data-driven, inclusive, and intuitive interface. Collaborated across disciplines to combine VR/AR design with educational research, delivering a scalable tool for SEL assessment. ### Graduate Research Assistant @ Indiana University Indianapolis Jan 2023 – Jan 2025 | Indianapolis, IN Led interdisciplinary research leveraging AR/VR interventions to support children with ADHD in improving focus and emotional regulation. Conducted and transcribed 10+ interviews with pediatricians, child psychologists, and educators, and reviewed 200+ academic papers to extract actionable behavioral insights. Applied qualitative coding and thematic analysis to identify design opportunities and key cognitive patterns. Developed 3 detailed personas, 2 journey maps, and interactive low-fidelity prototypes to guide the creation of child-centered AR/VR interventions. Contributed to a peer-reviewed research paper, providing evidence-based UX recommendations grounded in HCI and cognitive psychology. ### User Experience Researcher @ AT&T Jan 2024 – Jan 2024 | Indianapolis, IN I partnered with FirstNet by AT&T and the Texas Department of Public Safety to optimize AI-powered drone adoption for emergency response. By conducting stakeholder interviews, market research, and competitive analysis, I helped reduce procurement costs by 15% and accelerated deployment across 5+ state agencies. I co-authored a strategic report that improved fire mapping accuracy by 30% and informed a $1M investment in AI-based training tools, guiding cross-functional teams to design more effective workflows and user experiences. ### User Experience Designer @ MK Architects Jan 2021 – Jan 2022 | Bengaluru Led end-to-end redesign of firm’s website, creating Figma wireframes, scalable design systems, and improved information architecture, boosting engagement by 40%. Conducted 5+ rounds of moderated usability testing with 30+ users, iterating prototypes to accelerate launch by 2 weeks. Designed cross-channel marketing assets in Illustrator & Photoshop, enhancing brand storytelling and supporting client acquisition. ### Resident Artist @ The Hub Bengaluru Jan 2021 – Jan 2022 | Bengaluru As the resident artist at The Hub, I wore many creative hats—literally and figuratively. I painted custom artwork for the space, including a well-loved portrait of the community’s dogs, and helped shape the brand’s visual identity. I managed one of their social media pages, created engaging posts, and personally responded to messages, helping grow and maintain a thriving online community. I was part of their 50K followers celebration, planned community events, and brought residents together through thoughtful, well-executed experiences. ### Visual Designer @ Penguin Publishing Group Jan 2020 – Jan 2021 | Bengaluru Brought stories to life through illustration and visual design, creating over 50 illustrations for a bestselling novel. My work contributed to a 30% increase in reader engagement and supported the book’s success, with 100,000+ copies sold and pre-orders across 5+ countries. Collaborated closely with authors, editors, and marketing teams to develop a cohesive visual narrative across print and digital formats. ### Visual Designer @ HSBC Jan 2019 – Jan 2020 | Bengaluru Led the design of a newsletter logo that reinforced HSBC’s global brand identity, reaching over 100,000 readers through print distribution. Collaborated with marketing and communications teams to ensure visual consistency across internal publications. ## Education ### Master of Science - MS in Human Computer Interaction Indiana University Indianapolis ### BVA - Bachelors of Visual Arts in Design and Applied Arts Karnataka Chitrakala Parishath,Art Complex, Kumarakrupa Rd,Bangalore-01 (Autonomous) ## Contact & Social - LinkedIn: https://linkedin.com/in/namitha-murali1 - Portfolio: https://namithamurali.framer.ai/ --- Source: https://flows.cv/namitha JSON Resume: https://flows.cv/namitha/resume.json Last updated: 2026-04-13