Within the Brand Team, I focus on telling our narrative and sharing our moments in unique ways. It ranges from expanding our illustration toolkit, social creative, and internal communications that embody our company values.
•Creative lead on refreshing illustration library and creating illustrations for campaigns and promotional-driven tactics through landing pages, product illustrations, OOH, social, digital, and print.
•Art directed shotlist for year-round campaigns and built out pre-production decks with processes for internal and external teams.
•Expanded brand toolkit through various projects that partner with cross-functional teams such as print materials, organic social, merchandise, internal presentations, and photo compositing.
•Brand lead for all Employee Resource Group (ERG) efforts such as creating internal comms, swag, logo identity, and presentations for heritage month activations.
•Community lead for internal Asian American and Pacific Islander (AAPI) ERG that partners with other organizations to uplift and serve the community.