Led discovery innovation efforts by analyzing workflows, competitive landscapes, and conducting stakeholder and customer interviews to identify opportunities. Synthesized insights on customer desirability, business viability, and technical feasibility, and collaborated across teams to develop strategic recommendations for 3–5 year roadmaps.

Applied user-centered mindset techniques and tools to uncover innovation opportunities.

Established structure for a new multidisciplinary team (PMs, content strategists, and designers) by standardizing best practices, implementing an intake process, and creating systems for project and resource tracking.

Established and scaled The Simplicity Project program that brought design thinking tools to employees across the organization through in-person workshops and roadshows.

Directed the manufacturing of award-winning national technology magazines (Macworld, PCWorld, and GamePro), collaborating across editorial, design, and sales ensuring timely delivery, quality standards, and cost optimization.