# Nancy Liu > Product Designer for US Air Force Platforms | Design Systems Location: San Francisco Bay Area, United States Profile: https://flows.cv/nancyliu1 Hi, I’m Nancy πŸ‘‹ and I am using my ongoing passion for the arts and empathy to pour into UI/UX design. I absolutely love being able to create new, thoughtful ideas and make user centric visual designs come to life with user research backed designs. I am motivated to improve customer experiences with my curiosity, passion, cand reativity. Skills: Web Design, Mobile App Design, User Research, Wire-framing, Hi-Fidelity Prototyping, Visual Design, AI Feature Design, Design Systems Component Creation & Management, Heuristic Evaluation, Storyboarding, User Interviews, User Flows, Usability Testing, Sketching, Agile Workflows, Business Strategies, Entrepreneurship Feel free to contact me at: nancyliu35@gmail.com; I would love to have an opportunity to connect! ☺️ ## Work Experience ### Product Designer @ Agile Defense Jan 2023 – Present Originally hired at Revacomm, which was later acquired by IntelliBridge and subsequently by Agile Defense. - Redesigned and shipped a US Air Force mobile scheduling platform, leading to a 2,440% increase in adoption – growing from 5 to 127 users by improving navigation, streamlining workflows, and enhancing accessibility - Designed and shipped a full-scale design system in a fast-paced environment, reducing design turnaround time from 4 days to 1 day and components from 357 to 73 - Spearheaded the design system onboarding rollout to 15 product team members, achieving 100% adoption across 3 teams and currently overseeing the design system governance - Led the redesign of 20+ scheduling platform core pages, improving accessibility, and feature discoverability, leading to overwhelmingly positive user feedback and increased efficiency in scheduling workflows - Designed an innovative AI-generated feature on a 6,000+ monthly user app to help pilots schedule critical missions - Created user-friendly how-to guides to help users smoothly onboard to the platform, receiving positive stakeholder feedback - Recruited and conducted on and off-site user interviews, user testing, and observational studies to 100+ participants, including major USAF stakeholders ### Product Design Intern @ Amplitude Jan 2022 – Jan 2022 | San Francisco, California, United States - Designed and shipped a new onboarding flow to double conversion rate by 2x in collaboration with PMs, engineers, cross-team designers, and product marketers - Redesigned and launched a settings page for improved user scanning - Researched and made data-informed decisions on invite user email designs and activation screens to increase user retention by 2x - Introduced designs for an overage policy to alert users through banners, modals, and warnings to decrease company costs ### Springboard @ Springboard Jan 2021 – Jan 2022 700+ hours of hands-on course material, with 1:1 industry expert mentor oversight, and completion of 4 in-depth portfolio projects. Mastered skills in information architecture, sketching and wireframing, prototyping and testing, eCommerce and browsing, persuasive and anticipatory design, gamification and behavior change, dashboards and data design, social media and messaging, and product lifecycle. ### AirLuum @ Airluum Jan 2022 – Jan 2022 AirLuum An industry design team project with stakeholders. A platform for families to share their children's lifetime memories to be passed down for generations through text message, voice memo, pictures and videos. There is a bitcoin savings fund earned through a referral program. I was on a team of 5 other designers and 2 stakeholders to redesign the mobile app platform. ### Groove @ Unknown Jan 2021 – Jan 2021 Groove A personalized music app with listening parties where users can video and voice chat together with songs in 8d audio - a 360Β° surround sound, live performance effect. Improving the pandemic-caused loneliness using the social and mental impact of music. There are free and premium plans. I conducted primary user research, user interviews, ideation and sketching. The wireframes and hi-fidelity user flows were designed and prototyped on Figma and Protopie. ### Flair @ Unknown Jan 2021 – Jan 2021 Flair This is a home decor e-commerce website that offers a personalized quiz and starter kit bundle to help the newly moved user find their preferred decor accessories. Ideated initial designs with user flows, storyboarding and sketches. The wireframes and prototypes were iteratively designed on Figma and user tested with smooth, intuitive user flows. ### Pursuit @ Unknown Jan 2021 – Jan 2021 An inclusive 3-in-1 productivity platform intended for small business owners of all experience levels. I was responsible for conducting user research, sketching, wireframing and prototyping the key user journeys for task management, finances, and journaling features on Figma. Users, small business owners in particular, were able to feel more organized and in control of their business. ### Founder @ NanxiDreams Jan 2020 – Jan 2021 | San Francisco Bay Area - Designed and executed business plans, identified business opportunities - Designed, created and shipped over a total of 330 resin art pieces to new and returning customers - Continuously evaluated material costs to create reasonable price points for profit while maintaining a monthly cost budget and tracker - Planned and implemented various social media marketing and sales strategies - Resolved customer delivery and quality issues while maintaining friendly and professional customer interactions - Built sustainable relationships with customers and the community through open and interactive communication ### Technical Marketer @ BoffinAI Jan 2020 – Jan 2020 | San Francisco Bay Area - Researched and analyzed 10+ market competitors and sent 50+ marketing emails to increase company engagement by 20% - Wrote informational blogs and javascript code about e-commmerce sites to display on company website after extensive research - Designed the company website on a team using Javascript, HTML, CSS, and React - Actively maintained the company's reddit and twitter accounts and increased engagement by 30% - Attended weekly meetings to discuss and reflect with the team on weekly agendas and projects ### Test Automation - Python, Selenium WebDriver @ Labii Inc. Jan 2019 – Jan 2019 | San Francisco Bay Area β€’ Performed 10+ end-to-end automated tests and automated objects for Labii ELN & LIMS (https://www.labii.com) using Python and Selenium WebDriver, allowing for efficient emulation of user experience β€’ Researched 20+ Python functions and methods that helped clean up and pinpoint code for test driven development ### Data Entry Intern @ Second Genome Inc. Jan 2018 – Jan 2018 | South San Francisco β€’ Maintained an SQL database of 200+ laboratory experiment results for internal/external use, enabling employees to access information more efficiently β€’ Organized spreadsheets and data on Excel, prepared correspondence and reports, allowing lab researchers to see patterns and highlights of important data β€’ Assessed 80+ workbooks to identify and fix inconsistent data values while documenting key values used to create metrics and tables using Excel functions (Vlookup and Pivot Table) ### Barista @ Jamba Juice Jan 2017 – Jan 2017 | San Francisco Bay Area β€’ Handled currency and credit transactions quickly and accurately for over 150 customers a day β€’ Followed procedures for safe food preparation, assembly, and presentation β€’ Maintained high standards of customer service during high-volume, fast-paced operations ### Education Intern @ San Francisco Opera Jan 2016 – Jan 2016 | San Francisco Bay Area β€’ Collected and entered data from student surveys and SFUSD schools into Excel spreadsheets, creating a library of data for easy access β€’ Organized and cleaned up various photo archives in Google Drive to increase efficiency in query/search times β€’ Assisted with other administrative tasks by request, such as attending constructive meetings or organizing papers ## Education ### Product Design Springboard ### Bachelor's degree in Computer/Information Technology Administration and Management University of California, Santa Cruz ### Business Faculty of Economics The University of Hong Kong ### Bachelor of Science - BS University of California, Santa Cruz ### Bachelor of Science - BS University of California, Santa Cruz ## Contact & Social - LinkedIn: https://linkedin.com/in/nancy-liu35 - Portfolio: https://www.nancyliu.co/ --- Source: https://flows.cv/nancyliu1 JSON Resume: https://flows.cv/nancyliu1/resume.json Last updated: 2026-03-31