• Design and implement features on website to aid people requesting financial help, including ability for donees to send thank-you messages to donors

• Conducted technical screens of applicants, evaluating algorithmic aptitude in languages including JavaScript, Ruby, and Python

• Mentored applicants and students while assessing problem solving skills and providing constructive feedback

• Launched and optimized hundreds of campaigns for clients on Facebook, Instagram, Twitter, and YouTube that promoted brand awareness, drove profile or website traffic, bolstered post engagement, and increased Instagram followers by 50%

• Streamlined reporting processes, structured to specific needs, for all paid media clients, reporting on and analyzing campaign metrics using Excel, Google Sheets, and Keynote presentations

• Assisted in creative brainstorms and worked with the strategy and data teams to ensure the best creative and targeting were used in campaigns while worst performers are discontinued or revised

• Communicated with clients over email and phone conferences to discuss campaign objectives and performance, forming strong relationships in which clients trusted the agency for campaign advice and KPI estimates

• Reviewed and analyzed trends using Facebook’s Ads Manager in tandem with our custom reports, highlighting strong and weak segments and implementing new strategies accordingly

• Managed a team of 3-5 media managers, assisting or directing where necessary, and trained new hires