At eBay, I focus on enhancing the global seller experience by designing tools and systems that empower millions of users. My work spans integrating AI to create smarter, more intuitive solutions, and advancing our design system to deliver consistent, scalable, and inclusive experiences. Beyond improving usability, these efforts drive measurable business impact by streamlining seller workflows, increasing engagement, and supporting growth across markets. I’m proud to contribute to making eBay a trusted and innovative marketplace for sellers and buyers worldwide.

• Designed and launched a mobile DSP (iOS/Android advertising platform), increasing advertiser engagement by 27% and boosting campaign renewal rates by 15%.

• Shaped product roadmap by incorporating user feedback and analytics insights, guiding over $2M in new feature investments.

• Led the design of advanced analytics dashboards with intuitive data visualization and filtering, reducing campaign analysis time by 38%.

• Architected and scaled a design system adopted by 4 internal products, cutting UI development time by 30%.

• Mentored junior designers and researchers, fostering a culture of experimentation and continuous learning.

• Directed a major redesign of Yahoo Mail’s navigation and theme system, improving user task efficiency by 30% and reducing bounce rate by 20%.

• Implemented accessibility-first design practices, raising WCAG compliance from 68% to 96%.

• Boosted user engagement by 25% through the introduction of infinite scroll and front-end performance enhancements.

• Improved SEO and page load speed, increasing organic traffic by 17% via semantic HTML and site optimizations.

• Led bi-directional (BIDI) interface rollout across 7 major Yahoo portals, expanding accessibility for millions of RTL (right-to-left) language users.

• Created localization automation tools that reduced translation overhead by 60%.

• Acted as a regional design advocate (EMEA), ensuring local user needs were reflected in global product strategy.