Clients:

Allo, (Social iOS application)

• Led design team to redesign the onboarding flow to reduce the number of steps by half and decrease the churn rate during onboarding.

• Redesigned the feed and user flow of connecting with friends to increase user engagement and retention.

• Directed the user research, and conducted a series of user tests with customers to identify and address the pain points within the prototypes.

High School Esports League, (Web platform for high school clubs)

• Redesigned the dashboard for intuitive navigation to increase user retention.

• Rebranded and developed UI components for a new design system.

• Conducted interviews of current users and ran validation testing of the final design.

Literator, (Web and iOS literacy tracking program)

• Redesigned and rebranded the marketing website and illustrations of an ed tech company to increase user acquisition and retention

• Conducted user comprehension testing to optimize the information architecture of the website and decrease the churn rate of users leaving the website.

First Derm, (Online Web tool that uses AI to diagnose skin conditions) :

• Conducted usability testing and analysis on the user journey of the search platform.

• Designed an optimized user flow for the web platform based on the test findings.

• Trained new seasonal employees to use company's programs and the production process.

• Refined and edited the digital design files and customer photos for the customers' orders to prepare them for printing using Adobe Illustrator and Adobe Photoshop.

• Resolved customer's issues with orders via email and phone.