AlayaCare is a series D health-tech startup. It specializes in B2B software solutions for homecare and home health industries across Canada, the U.S., Australia and New Zealand. Clients range from enterprises, to government bodies and local care agencies.

🔸Leading design on AI driven initiatives across platforms from back office web app to Care Worker Mobile App

🔹Revamping Clock In and Out experience for the Care Worker App (iOS and Android); achieving a 40% decrease in errors within the initial 3 months of launch. Collaborating closely with product and engineering teams to implement phased enhancements. Conducted comprehensive usability tests, customer interviews, and analytics analysis to refine design iterations for a user base comprising non-tech savvy, ESL, and older caregivers.

🔹Successfully transitioned the Family/ Patient Portal Team from an external partnership to an

in-house team; overcoming a significant backlog of UX debt. Delivered impactful end-to-end feature updates for Invoices, Medications and User Administration; contributing to a double surge in customer adoption of Invoices within 2 months of launch. Compiled analysis report of extensive customer and family interviews to inform the roadmap through close collaboration with the Product Manager and Product Director.

🔹Growing UX education and maturity by actively presenting case studies to advocate for more end-user validation in a data-driven organization. Fostering continuous feedback loops cross-functionally with Customer Service, Sales, Implementation, Support, and Clinical Subject Matter Experts. Building bridges and refining UX strategies regularly to ensure a user-centric approach that fulfills business and customer needs.

ADPList is a community platform for tech industry mentorship. Its goal is to democratize mentorship and to make continuous education more scalable.

🔸 Recognized as one of the top 30% of mentors worldwide for 2024

🔹Providing both regular and one-off mentorship sessions for junior to intermediate level product designers through coaching, portfolio reviews and a customized action plan.

🔹Oversaw design and product alignment across iOS and Android apps as well as complex cross-platform features by streamlining design processes, hosting team rituals and collaborating closely with cross-functional partners, stakeholders and the leadership team.

🔹Onboarded and mentored a small team of designers. Coached them on working in scrum, presenting to stakeholders, running workshops, processing feedback and developing skills. Retention for mobile product designers went up by 50%.

🔹Increased product discovery collaboration with key stakeholders by 400% after presenting concept work for the mobile consumer vision at the product strategy roadshow to executives. New interest resulted in facilitating 4 workshops within 2 months.

🔹Unified multiple business objectives and growing user needs into a new concept landing experience through discovery workshops, persona building, journey mapping, ideation, wireframing and prototyping. Oversaw concept testing in user interviews with a researcher.

🔹Launched Android beta app and oversaw research study for mobile vision concept with 300+ active users. Increased account adoption by 52% and feature discovery by 78% within a month. Collaborated closely with product manager and dev lead for prioritization and delivery.

🔸Featured on App Store as #1 Top Free Business App and “Apps You Need This Week” as well as a demo app in the Apple Store after the first 3 years of leading end-to-end design on the Mobile App Team. Maintained a steady 4.6-star App Store rating with 100k+ reviews through the years.

🔸Recognized as one of the top-performing agile teams in the company with an over 80% user satisfaction score on the iOS and Android apps. Cultivated UX maturity over time by embedding design thinking into scrum via persona building, journey mapping, wireframing, prototyping, usability testing, peer feedback and stakeholder engagement.

🔸Created first iOS and Android design systems. Implemented new components to adhere to best practices, OS updates, branding and accessibility. Updates spanned 9 features on both platforms.

🔸Designed and led usability testing for the first Augmented Reality (AR) proof-of-concept feature in the mobile app. Showcased at the company’s innovation garage with guests from Apple, Amazon and Google.

🔸Co-led workshop programming and training for the Product Design Community of Practice. Facilitated workshops that uncovered designers' pain points during the discovery process. Presented findings to Business Architect Director, which became the catalyst for running company-wide retros to iterate on the discovery model.