I have designed product experiences, established processes, helped companies understand their users, and led teams. I am driven by informed decisions and a passion for learning new things.
– Designed a common paywall experience for all Microsoft365 mobile and tablet applications (iOS, Android), as the founding designer of the Monetization team.
– Led the design of paywall experience based on user research, resulting in 18% trial uplift and increased revenue by $30 million per annum.
– Created Monetization Design System for paywall control, which is used by all Microsoft365 teams (Word, Excel, PowerPoint, Defender, Teams, OneDrive, FamilySafety, OneNote and Microsoft365)
– Contributed to the Microsoft Fluent design system – Designed cards and subtle notification components.
– Identified major drop-offs in the upsell flow by analyzing data from PowerBI and updated contextual upsell design, resulting in a 2x trial uplift.
– Led the design of 30+ growth experiments on Word, Excel, PowerPoint, and Microsoft365 apps, resulting in a $55 Million per annum revenue in 2022.
– Led the design of advertisements on Microsoft365 Android Mobile app, resulting in 5% revenue growth.
– Collaborated with cross-functional teams to come up with new subscription plans for emerging markets.
– Developed a profound comprehension of user psychology related to subscription purchasing.
– Contributed to Microsoft Upsell guidelines by collaborating with cross-geographical teams.
