Owned the entire UX research and design process, leading the organization in generative and evaluative research methods including in-depth, one-on-one interviews, field studies and remote and in-person usability testing in order to inform and create wireframes and mockup designs for mobile and responsive web products.
•Authored user tasks, defined usability testing priorities and tested high-fidelity prototypes using usertesting.com; increased successful task completion by 50%
•Planned, moderated, and analyzed generative and evaluative research like user interviews, usability testing, field studies, and other nontraditional methods with 100+ participants
•Led UX efforts to increase use of Emma Beauty Assistant iOS app by 250% over 7 months without marketing efforts
•Analyzed qualitative and quantitative research data to identify, evaluate, and produce tangible findings
•Planned, moderated, and scribed one-on-one usability studies to better understand user motivations, behaviors, and needs under a $200 budget
•Created personas, stories, and scenarios to establish product requirements and increase team understanding of users
•Presented research results to communicate actionable insights and prioritized recommendations via storytelling
•Partnered closely with the CEO to balance company goals with user needs
•Effectively tailored research strategy and approach within the constraints of a fast-paced, complex environment
•Designed wireframes, accessible and CCPA-compliant high-fidelity mockups, and prototypes that incorporated user feedback to contribute to user-centered design efforts
•Created style guides to promote and maintain design consistency
