Staff Software Engineer — Ads Optimization (Bidding Pacing, Centralized Allocation, Deep-Funnel ML) | 2022–2025

Tech lead across ads delivery optimization product: bidding, pacing, centralized allocation for sponsored messaging, and deep funnel (Conversion API + CRM) —partnering with PM/DS/AI/Attribution/Privacy to ship GA launches and measurable revenue/ROI gains.

• Dynamic Budget Optimization (DBO): led a cross-functional workgroup (5 ENG, 1 AI, 1DS) to take full stack product to GA; improved delivery reliability via pacing/pipeline hardening to reduce over/under-delivery risk. DBO is a real-time budget allocation and pacing system that optimizes spend across campaigns and time to meet advertiser objectives while minimizing over-/under-delivery under marketplace constraints (budget, schedule, supply).