# Nanxi Li

> Software Engineer at LinkedIn

Location: Santa Clara, California, United States
Profile: https://flows.cv/nanxi

## Work Experience
### Staff Software Engineer @ LinkedIn
Jan 2022 – Present | 山景城, CA
Staff Software Engineer — Ads Optimization (Bidding Pacing, Centralized Allocation, Deep-Funnel ML) | 2022–2025

Tech lead across ads delivery optimization product: bidding, pacing, centralized allocation for sponsored messaging, and deep funnel (Conversion API + CRM) —partnering with PM/DS/AI/Attribution/Privacy to ship GA launches and measurable revenue/ROI gains.

• Dynamic Budget Optimization (DBO): led a cross-functional workgroup (5 ENG, 1 AI, 1DS)  to take full stack product to GA; improved delivery reliability via pacing/pipeline hardening to reduce over/under-delivery risk. DBO is a real-time budget allocation and pacing system that optimizes spend across campaigns and time to meet advertiser objectives while minimizing over-/under-delivery under marketplace constraints (budget, schedule, supply).

### Senior Software Engineer @ Apple
Jan 2021 – Jan 2022

### Software Engineer @ Apple
Jan 2017 – Jan 2021 | Sunnyvale


## Education
### Master of Information Technology
Carnegie Mellon University


## Contact & Social
- LinkedIn: https://linkedin.com/in/nanxi-li

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Source: https://flows.cv/nanxi
JSON Resume: https://flows.cv/nanxi/resume.json
Last updated: 2026-04-12