▪️ Led enterprise design system transformation from inception to organization-wide adoption, establishing pattern library that standardized experiences across Commercial and Investment Banking applications

▪️ Managed cross-functional design team while architecting object-oriented design frameworks that significantly improved design consistency and reduced development time across multiple product lines

▪️ Spearheaded Ambassador program that enhanced design system adoption and contribution processes across hundreds of designers throughout the organization

▪️ Established design culture initiatives including ceremonies and office hours that achieved high satisfaction rates and influenced organizational design practices

▪️ Led AI integration strategy for core banking products, developing comprehensive roadmaps for search and AI-driven insights that reshaped user experience in digital banking applications

▪️ Architected enterprise dashboard framework adopted across multiple high-profile applications including Digital Banking and Sales Enablement, standardizing dashboard experiences while enabling customization capabilities

▪️ Designed complex enterprise systems including role-based entitlements and notification frameworks that enhanced platform security and enabled multi-entity functionality

▪️ Created scalable design solutions including standardized widget libraries and frameworks that significantly reduced design and engineering efforts while improving user experience consistency

▪️ Drove strategic planning initiatives for AI-powered banking experiences, establishing integration points and defining user experience transformation across core banking workflows

▪️ Founded and scaled Ecru Dot to serve 2000+ professionals within 12 months, creating community focused on soft skills development, career advancement, and design thinking. Established platform as trusted resource for professional growth and meaningful connections.

▪️ Created comprehensive content ecosystem with podcast episodes and hosted 60+ events, establishing thought leadership in professional development and design thinking space. Built strategic programming that combines events, podcasts, and peer connections to drive community engagement.

▪️ Built and led distributed team, creating scalable content and event operations. Developed processes and culture that enable remote team to consistently deliver high-quality programming and community experiences.

▪️ Developed platform strategy and user experience that enables organic community growth through strategic content programming and event experiences, creating foundation for long-term professional development impact.

▪️ Advised on product and business strategy for Collov’s new AI platform.

▪️ Collaborated directly with the CEO and CTO. Created the 1-year product vision, consolidated product market fit strategy, and defined target archetypes.

▪️ Instructed over 200 students from various design experience backgrounds to learn product thinking, visual design, and the tech industry. Helped hundreds of students to get their first designer role, advance in their career path, and improve their craft.

▪️ Created the fireside program, built part of the curriculum, and helped Dribbble Education program grow into a 1700+ student program within a year.