As the sole designer within the Ministry, I am responsible for the full spectrum of visual communication and brand identity design across national education, science, culture, and sports initiatives. My role bridges both strategic branding and hands-on creative execution, ensuring consistency, clarity, and impact in how the Ministry communicates with the public and stakeholders.
Key Contributions:
Brand Identity & Guidelines: Led the creation and implementation of the Ministry’s official brandbook, establishing a cohesive visual language for all internal and external communications.
Digital & Print Design: Designed a wide range of assets — from campaign visuals, infographics, and social media content to roll-ups, banners, press walls, and publications.
Strategic Communication: Translated complex educational and cultural programs into accessible, engaging visuals for diverse audiences, from students to government officials.
Project Leadership: Oversaw end-to-end design processes for high-profile campaigns, ensuring alignment with national standards and international best practices.
Collaboration: Worked closely with cross-departmental teams and external partners to deliver impactful visual experiences across multiple platforms.
Through this role, I’ve combined creative expertise with public impact, shaping how the Ministry presents its vision and initiatives both locally and internationally.
