# Narisa Yap > Leading strategic financial and philanthropic ventures globally Location: San Francisco Bay Area, United States Profile: https://flows.cv/narisa Merging a background in User-Centered Design and Product Development, I help companies launch end-to-end, data-driven customer experiences that lead to high engagement and product adoption. Proven industry experience and successfully launched products in CCaaS, CX, Fintech, and Security. ## Work Experience ### Chief Financial Officer @ Beyond Today Foundation Jan 2024 – Present | Washington, United States ### Executive Board Member @ Beyond Today Foundation Jan 2023 – Present | Washington, United States ### Principal Product Designer, CCaaS @ Talkdesk Jan 2022 – Jan 2024 | San Francisco Bay Area Talkdesk is a cloud contact center company hosting a SaaS enterprise platform. - Leading a team of 3 designers to deliver an early access launch of Talkdesk Case Management, that will reach over 20 SMB customers, their 1k users, and bring in over $1M in projected revenue. - Redesigned the omnichannel issue management experience, partnering with Product, Engineering and executive stakeholders, to integrate it across the CCaaS product suite and CX platform. ### Senior Product Designer, CCaaS @ Talkdesk Jan 2021 – Jan 2022 | San Francisco Bay Area - Facilitated cross-functional collaboration between product teams in the US, China, and Portugal, addressing touchpoint overlaps in feature integrations, product roadmaps, and strategy alignment. - Hired and managed a global design team, composed of 5 Product Designers, to scale operations between the US and China. ### Lead Designer @ Narisa Yap Designs Jan 2016 – Jan 2021 | Silicon Valley, CA Lead role at design consulting company open to new contracts and partnerships. - Executing the strategic design, direction, and user-focused experiences of digital products, from start to finish. - Conducting User Research studies and collecting accurate user feedback for product development and customer adoption. - Developed comprehensive identity branding for early-stage startup ventures, including graphic, brand, and web design. - Led skill-sharing workshops, in collaboration with design peers, to mentor new designers in the field. - Clientele includes: + Abercrombie & Fitch + Artist Taraneh Hemami + Artist Eddie Colla + California College of the Arts + Gap, Inc. + MyUmbrella + Santa Clara University + Sapere + Studio Interim + Teance ### Senior Product Designer, Jemstep @ Invesco US Jan 2018 – Jan 2020 | Los Altos, CA Invesco is an investment management corporation. This role was part of Jemstep, a FinTech startup acquisition. - Launched Citi Wealth Builder, a white-label, robo-advisor platform that reached $2M AUM in the first 6 months. - Led the design and direction of 3+ personal finance and financial advisor apps for mobile and desktop users. - Evolved design operations, documentation, and emerging systems which resulted in a 50% increase in team efficiency. - Mentored and onboarded two designers on internal best practices, UX Design, and financial literacy. - Evangelized design value and impact in cross-functional teams distributed in North America, South America, Africa, and Asia. ### Lead Product Designer @ MyUmbrella Jan 2018 – Jan 2019 | Oakland, California, United States Consultant at a social media company focused on LGBTQA+ community building. - Improved upon the initial mobile app framework through workflows, interface, visuals, and content design. - Developed B2C product features driven by business needs, target user data, and engineering input. - Oversaw the hiring and management of a design intern. - Contributed to business planning, company direction, and pitch presentations. ### UX Designer @ RSA Security Jan 2013 – Jan 2016 | San Francisco, CA RSA is a cybersecurity company offering enterprise platforms and SaaS applications. This role was part of PassBan, an authentication startup acquisition. - Designed an identity and access management platform for mobile and desktop, that leveraged multi-factor authentication. - Launched RSA SecurID Access to over 40k enterprise customers, with secure integration for on-site and cloud-based apps. - Contributed to a new design system with UI and UX documentation to establish consistency across the product suite. ### Retail Store Manager @ Loakal Jan 2012 – Jan 2013 | Oakland, CA Management role at a retail boutique and art gallery. - Effectively trained new employees on retail procedures and customer service standards. - Conducted routine store visits to ensure consistent visual branding and merchandise placement. - Encouraged new business through regular floor set-ups of store displays and products. - Initiated effective merchandising policies to support business objectives. - Presented market analysis to acquire new products with similar brand aesthetic. - Supervised a precise inventory of vendors and products. ### Production Designer @ fiftyseven-thirtythree Jan 2008 – Jan 2013 | Oakland, CA Apparel design role at an apparel company. - Collaborated with Art Director to compose new design strategies. - Comprehensive involvement in handmade apparel production every season. - Expedited custom production projects to meet high-demand turnaround. - Provided expert consultation on product construction and materials. ### Apparel Sales Associate @ fiftyseven-thirtythree Jan 2008 – Jan 2011 | Oakland, CA Customer experience role at an apparel company. - Achieved top-grossing sales earnings and fulfilled loss prevention standards. - Managed customer transactions in purchases, exchanges, returns, and discount sales. - Established friendly rapport and provided professional customer service. - Orchestrated visual displays of apparel products at retail store and at vendor booths for sales events. - Instrumental in screen printing production and sewing of handmade garments. ### Fashion Merchandising Intern @ Athleta Jan 2010 – Jan 2012 | Petaluma, CA - Exceeded senior staff objectives in managing 2010-2012 catalog layouts. - Invented effective development processes to resolve outdated procedures - Established innovative design system and successful multi-team collaborations. - Mentored interns, peers, and supervisors in design software training. ### Apparel Design Intern @ Athleta Jan 2010 – Jan 2012 | Petaluma, CA - Designed Fall 2011 accessories capsule collection. - Crafted detailed CAD sketches and tech packs. - Developed seasonal color palette names and swatches. - Oversaw digital CAD, textiles, and print archive. ### Design Intern @ Mountain Hardwear Jan 2009 – Jan 2009 | Richmond, CA - Redeveloped reflective trim graphics for Fall 2010 apparel products - Constructed CAD sketches of apparel, accessories, and trims for tech packs - Contributed to sales meetings for debut of seasonal collections and vendor informational sessions - Managed and organized the company inventory of apparel, textiles, and trims ## Education ### Bachelor of Fine Arts in Fashion Design California College of the Arts ### Certificate in User Experience & Mobile Design Nielsen Norman Group ### Graphic Design in Web Design Foothill College ## Contact & Social - LinkedIn: https://linkedin.com/in/narisa-yap - Portfolio: http://www.narisayap.com --- Source: https://flows.cv/narisa JSON Resume: https://flows.cv/narisa/resume.json Last updated: 2026-04-13