# Narith Hoc > Principal Product Designer Location: Lynnwood, Washington, United States Profile: https://flows.cv/narith In my 20+ years of digital experience, I've had the opportunity to work with a wide variety of clients, from Fortune 500 companies to small mom and pop shops. I have a strong background in concept development and interaction with a focus on visual design. As I extended my skillset into UX design I found that the research, logic, critical thinking, and iterative process felt very natural to me. I've become accustomed to doing both UX and visual design for the projects I work on. I approach design from a user centered point of view— with simplicity and an inclusive mindset. I'm methodical and strategic. I am very comfortable with ambiguity. I work on most projects from conception, through iteration, documentation, and overseeing implementation. I am also comfortable working within established design patterns. I'm meticulous and detail oriented. I can distill complex problems into solutions that are simpler and more intuitive. I am a fast learner and can quickly adapt to new projects and environments. I am passionate about solving problems to fulfill user needs as well as creating delightful experiences. I look forward to taking on challenging opportunities that utilize my broad skillset and fuel my desire for growth. ## Work Experience ### Principal Product Designer @ SeekOut Jan 2023 – Present | Bellevue, Washington, United States • Owning experiences across all SeekOut products and AI incubation projects. • Aligning with leadership and multiple disciplines. • Fine-tuning the design process and finding new ways to enhance efficiency. • Mentoring more junior designers. • Developing a comprehensive design library that includes fonts, colors, tokens, icons, illustrations, components, and patterns. ### Senior Product Designer @ SeekOut Jan 2022 – Jan 2023 | Bellevue, Washington, United States • Owning the design for SeekOut Recruit product. • Designing intricate end-to-end workflows and features that cater to customer needs and alleviate their pain points. • Utilizing data to validate designs through monitoring metrics and conducting user interviews. • Collaborating with the Customer Success team to comprehend user pain points. • Working with Product Managers to define product direction and business objectives. • Collaborating with Engineers throughout the design process to assess technical feasibility, implement new features, and update existing ones. ### Senior UX/UI Designer @ Microsoft Jan 2020 – Jan 2022 | Redmond, Washington, United States • Lead the Store Studio team on the Adobe Experience Manager migration. • Worked with PMs and engineering team to build internal tools. • Content strategy for new page templates and component configurations. • Collaborated with engineers on resolving bugs, feature requests, automation tools, and user acceptance testing. • Worked across multiple teams to support the roll out of new features. • Ensuring that components and page builds are a11y compliant. • Trained team members on template creation, page authoring best practices, and new features/capabilities. • Documented process, template creation, and build specifications. • Designed and prototyped new user experiences and presenting to key stakeholders. • Articulated design decisions and advocating for optimal user experiences. ### Design Director @ Fell Swoop Jan 2014 – Jan 2020 | Seattle, Washington, United States • End-to-end UX and visual design lead on responsive e-commerce websites, responsive web apps, device UI projects, and native mobile apps. • Established design standards, defined design process, and mentored designers. • Developed visual design systems, components, and pattern libraries. • Defined project scope, goals, developed personas, use cases, created user flows, sitemaps, wireframes, prototypes, annotated rules, interactions, behaviors, and design documentation. • Collaborated with developers on implementation and QA. • Writing test cases and observing user testing. • Estimated projects, team resourcing, and managed budgets. • Presented work to and collaborated with clients. • Worked on new business pitches. ### Art Director/Creative Director @ Freelance Jan 2013 – Jan 2014 | Seattle, Washington, United States • Worked with local agencies and businesses on identity, branding, responsive website, environmental installation, and motion graphics projects. ### Creative Director @ FGI Jan 2013 – Jan 2013 | Kirkland, Washington, United States • Head of UX and Creative at the company on various responsive e-commerce websites and web app projects. • Estimated projects, team resourcing, and managed budgets. • Presented work to and collaborated with clients. • Collaborated with the development team on implementation and QA. • Mentored designers. ### Digital Art Director @ WONGDOODY Jan 2011 – Jan 2013 | Seattle, Washington, United States • Design lead on responsive website, motion graphics, mobile app, and device UI projects. • Worked with business development managers to create sales, marketing, and presentation material. • Collaborated with the development team on implementation and QA. • Worked on new business pitches. • Mentored designers. ### Digital Art Director @ United Future Jan 2011 – Jan 2013 | Seattle, Washington, United States • Design lead on responsive website, motion graphics, mobile app, and device UI projects. • Worked with business development managers to create sales, marketing, and presentation material. • Collaborated with the development team on implementation and QA. • Worked on new business pitches. • Mentored designers. ### Senior Designer/Art Director @ Ascentium Jan 2008 – Jan 2011 | Bellevue, Washington, United States • Design lead on website, motion graphics, mobile app, and device UI projects. • Worked with business development managers to create sales, marketing, and presentation material. • Collaborated with the development team on implementation and QA. • Worked on new business pitches. ### Designer @ Engine Interactive Jan 2006 – Jan 2007 | Seattle, Washington, United States • Design lead on marketing websites. • Collaborated with the development team on implementation and QA. • Worked on new business pitches. ### Art Director @ NFUSE Design Jan 2004 – Jan 2006 | Seattle, Washington, United States • Worked with local businesses on identity, branding, and website projects. ## Education ### Bachelor’s Degree in Visual Communication Design University of Washington Jan 1999 – Jan 2004 ### Running Start Shoreline Community College Jan 1998 – Jan 1999 ### High School Diploma Shorecrest High School Jan 1994 – Jan 1999 ## Contact & Social - LinkedIn: https://linkedin.com/in/narithhoc --- Source: https://flows.cv/narith JSON Resume: https://flows.cv/narith/resume.json Last updated: 2026-03-30