Oversee enhancement of BestBuy.com's user experience through comprehensive user research, quantitative and qualitative methods, usability studies, data analysis, and data visualization. Leverage Figma and Miro to facilitate collaborative design sprints, wireframing, and prototyping, ensuring seamless interaction design. Conduct over 30 interviews, 15 surveys, and 10 usability tests to gather insights for optimizing product pages. Collaborate with cross-functional teams to align design initiatives with business goals, translating research findings into intuitive and engaging user experiences.
•Achieved a 15% increase in mobile activations on BestBuy.com within four months through targeted user research and usability studies
•Delivered a 25% surge in user retention for the product display page, contributing to a 5% boost in overall business unit revenue
•Implemented systematic information architecture enhancements, improving design process efficiency by 30%
•Redesigned the product display page to double estimated user engagement within the upcoming two quarters
•Enhanced web accessibility compliance, ensuring adherence to WCAG standards and improving usability for diverse users, leading to a more inclusive shopping experience
•Recently started improving sales tech workflows like Personalization and Loyalty Programs through research and user analysis.