WHY I'M PASSIONATE ABOUT DESIGN: As a Quality Engineer, I witnessed the frustration caused by the gap between user needs and delivered solutions. This sparked my passion for Product Design. Six years ago, I leaped, driven by the belief that deep user empathy and research create truly impactful experiences.

2022 — 2025Best BuyProduct Designer/ Conversational AI

2022 — 2025

United States

Oversee enhancement of BestBuy.com's user experience through comprehensive user research, quantitative and qualitative methods, usability studies, data analysis, and data visualization. Leverage Figma and Miro to facilitate collaborative design sprints, wireframing, and prototyping, ensuring seamless interaction design. Conduct over 30 interviews, 15 surveys, and 10 usability tests to gather insights for optimizing product pages. Collaborate with cross-functional teams to align design initiatives with business goals, translating research findings into intuitive and engaging user experiences.

Achieved a 15% increase in mobile activations on BestBuy.com within four months through targeted user research and usability studies

Delivered a 25% surge in user retention for the product display page, contributing to a 5% boost in overall business unit revenue

Implemented systematic information architecture enhancements, improving design process efficiency by 30%

Redesigned the product display page to double estimated user engagement within the upcoming two quarters

Enhanced web accessibility compliance, ensuring adherence to WCAG standards and improving usability for diverse users, leading to a more inclusive shopping experience

Recently started improving sales tech workflows like Personalization and Loyalty Programs through research and user analysis.

2021 — 2022PickTraceSenior Product Designer

2021 — 2022

California, United States

Directed development of wireframes, prototypes, and user flows to streamline user interactions and experiences for Pick Trace Inc.'s product offerings. Enhanced MVP success for Field Pack product line by collaborating with cross-functional teams to create empathy maps, develop problem statements, and define user journeys and feature scopes. Conducted ethnographic research and interviews to gain deep understanding of farm labor pricing, leading to more efficient payroll process. Designed user-centric MVP with Payroll management features, significantly increasing user satisfaction and expanding farm contracts. Developed new version of the design system within an aggressive four-month timeline.

Conducted in-depth ethnographic research and interviews to inform design decisions, resulting in 15% cost reduction in the payroll process

Designed and delivered MVP for Payroll management that boosted user satisfaction by 50%

Contributed to 20% increase in farm contracts through user-centric design improvements

2019 — 2021[24]7Conversational Designer / Senior Quality Engineer

2019 — 2021

San Jose, CA

Supervised a team of 8 to enhance complex SaaS platform usability, leading to a 25% increase in user retention. Spearheaded user experience improvements in Speech and Chatbot product space. Refined product design process by integrating design thinking into user journey mapping and wireframing. Coordinated cross-functionally to align product requirements and design solutions with strategic goals.

Increased user retention by 25% through stakeholder insights, user interviews, surveys, and usability testing on multiple projects

Identified and addressed user pain points, leading to a 25% efficiency gain in platform usability

Enhanced user experience by 40% within 4 months in the Speech and Chatbot product space via implementation of active and passive recognition technologies

Boosted user satisfaction by 30% through the redesign of the user interface using HTML, CSS, and JavaScript

2016 — 2019[24]7Software Quality Assurance Engineer

2016 — 2019

Alameda, California, United States

Followed Test Driven Development - BDD Gherkin/ Cucumber, Web services testing - Postman REST Client and Log Analysis - Kibana tool

Performed Bot Testing using an in house tool - IAT (Interactive Tester) and IVR Automation using Cyara

2014 — 2016Wells FargoSoftware Quality Assurance Engineer

2014 — 2016

San Francisco Bay Area

Collaborated closely with design team to create personas, information architecture, and user flows for Billpay application. Enhanced user experience by actively participating in UI discussions, advocating for UX enhancements and contributing to interface design leading to significant improvements in the Billpay application.

● Identified and mitigated user pain points during bug resolution meetings, which led to 30% boost in application design efficiency

Education

2021 — 2021

University of California, Berkeley

UX/UI Design

2021 — 2021

2006 — 2010

Anna University Chennai

Bachelor’s Degree

2006 — 2010

Experience+

Education

UX/UI Design

Bachelor’s Degree