# Narmada Subramanian

> Product Design @ Best Buy| UX Strategy| Product Thinking & Design| AI & Conversational Design| Software Testing Expert|

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/narmada

WHY I'M PASSIONATE ABOUT DESIGN:
As a Quality Engineer, I witnessed the frustration caused by the gap between user needs and delivered solutions. This sparked my passion for Product Design. Six years ago, I leaped, driven by the belief that deep user empathy and research create truly impactful experiences. Today, I design with purpose—bridging gaps, solving problems, and crafting seamless, user-centric solutions.

ABOUT ME
User-focused Product Designer with a strong foundation in UX strategy, research, and data-driven design. With 12 years of industry experience, including 5 years in design, I am passionate about transforming complex SaaS platforms into intuitive, user-centric experiences. I specialize in driving engagement, retention, and business growth through AI-driven insights, conversational design, and predictive analytics. By seamlessly aligning design strategy with business objectives, I bridge the gap between users and innovation, delivering impactful and frictionless digital experiences.

## Work Experience
### Product Designer/ Conversational AI @ Best Buy
Jan 2022 – Jan 2025 | United States
Oversee enhancement of BestBuy.com's user experience through comprehensive user research, quantitative and qualitative methods, usability studies, data analysis, and data visualization. Leverage Figma and Miro to facilitate collaborative design sprints, wireframing, and prototyping, ensuring seamless interaction design. Conduct over 30 interviews, 15 surveys, and 10 usability tests to gather insights for optimizing product pages. Collaborate with cross-functional teams to align design initiatives with business goals, translating research findings into intuitive and engaging user experiences.

•Achieved a 15% increase in mobile activations on BestBuy.com within four months through targeted user research and usability studies
•Delivered a 25% surge in user retention for the product display page, contributing to a 5% boost in overall business unit revenue
•Implemented systematic information architecture enhancements, improving design process efficiency by 30%
•Redesigned the product display page to double estimated user engagement within the upcoming two quarters
•Enhanced web accessibility compliance, ensuring adherence to WCAG standards and improving usability for diverse users, leading to a more inclusive shopping experience
•Recently started improving sales tech workflows like Personalization and Loyalty Programs through research and user analysis.

### Senior Product Designer @ PickTrace
Jan 2021 – Jan 2022 | California, United States
Directed development of wireframes, prototypes, and user flows to streamline user interactions and experiences for Pick Trace Inc.'s product offerings. Enhanced MVP success for Field Pack product line by collaborating with cross-functional teams to create empathy maps, develop problem statements, and define user journeys and feature scopes. Conducted ethnographic research and interviews to gain deep understanding of farm labor pricing, leading to more efficient payroll process. Designed user-centric MVP with Payroll management features, significantly increasing user satisfaction and expanding farm contracts. Developed new version of the design system within an aggressive four-month timeline.

•Conducted in-depth ethnographic research and interviews to inform design decisions, resulting in 15% cost reduction in the payroll process
•Designed and delivered MVP for Payroll management that boosted user satisfaction by 50%
•Contributed to 20% increase in farm contracts through user-centric design improvements

### Conversational Designer / Senior Quality Engineer @ [24]7
Jan 2019 – Jan 2021 | San Jose, CA
Supervised a team of 8 to enhance complex SaaS platform usability, leading to a 25% increase in user retention. Spearheaded user experience improvements in Speech and Chatbot product space. Refined product design process by integrating design thinking into user journey mapping and wireframing. Coordinated cross-functionally to align product requirements and design solutions with strategic goals.
• Increased user retention by 25% through stakeholder insights, user interviews, surveys, and usability testing on multiple projects
• Identified and addressed user pain points, leading to a 25% efficiency gain in platform usability
• Enhanced user experience by 40% within 4 months in the Speech and Chatbot product space via implementation of active and passive recognition technologies
• Boosted user satisfaction by 30% through the redesign of the user interface using HTML, CSS, and JavaScript

### Software Quality Assurance Engineer @ [24]7
Jan 2016 – Jan 2019 | Alameda, California, United States
•Followed Test Driven Development - BDD Gherkin/ Cucumber, Web services testing - Postman REST Client and Log Analysis - Kibana tool
•Performed Bot Testing using an in house tool - IAT (Interactive Tester) and IVR Automation using Cyara

### Software Quality Assurance Engineer @ Wells Fargo
Jan 2014 – Jan 2016 | San Francisco Bay Area
Collaborated closely with design team to create personas, information architecture, and user flows for Billpay application. Enhanced user experience by actively participating in UI discussions, advocating for UX enhancements and contributing to interface design leading to significant improvements in the Billpay application.
●	Identified and mitigated user pain points during bug resolution meetings, which led to 30% boost in application design efficiency

### Senior Quality Assurance Engineer @ HCL Technologies
Jan 2010 – Jan 2013 | Noida Area, India


## Education
### UX/UI Design
University of California, Berkeley
Jan 2021 – Jan 2021

### Bachelor’s Degree in Electrical and Electronics Engineering
Anna University Chennai
Jan 2006 – Jan 2010


## Contact & Social
- LinkedIn: https://linkedin.com/in/narmada-subramanian
- Portfolio: https://uxfol.io/narmada

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Source: https://flows.cv/narmada
JSON Resume: https://flows.cv/narmada/resume.json
Last updated: 2026-03-25