# Nash Poolkasem > Strategic Design Leader | Turning Complexity into Flow @ Walmart, Amazon, Cisco | Specializing in 0-to-1 Innovation & Global Scale Location: San Jose, California, United States Profile: https://flows.cv/nash I specialize in the "Fog of 0 to 1" and the "Friction of Global Scale." Throughout my 17-year career at giants like Cisco, Amazon, and Walmart, I’ve made a habit of finding the "white space"—those hidden opportunities where a new product or a strategic pivot can unlock massive business value. I don’t just design interfaces; I architect harmony in systems that influence $100B+ ecosystems. What I do best: I- dentify White Space: I turned a personal pain point at Walmart into a high-level strategic POC and sparked an entire new Business Unit at Intuit. -Scale Complexity: I’ve streamlined 2M+ lines of code and architected IA frameworks that power 300+ global warehouses. - Bridge the Gap: I speak "Business" to the C-suite, "Logic" to Engineering, and "Empathy" to the user to turn technical friction into human flow. ## Work Experience ### Staff UX Designer | Enterprise Supply Chain @ Walmart International Design Jan 2024 – Present | Sunnyvale, CA Focus: Scale, Complexity, and the "0 to 1" White Space. Strategic Lead for Global Supply Chain & Innovation Architecting the "Flow of Goods" for the world's largest retailer. I lead high-stakes, 0-to-1 initiatives that bridge the gap between physical retail barriers and digital efficiency. Strategic "White Space" Lead: Identified and socialized a "Locked Cabinet" POC to remove a 45-minute friction point for customers, now being adopted as a core business strategy to balance shrinkage prevention with seamless UX. Systems Architect: Designed a unified Information Architecture framework for the Global Supply Chain, powering the nervous system of 300+ warehouses and distribution centers. Complexity Reducer: Streamlined 12k+ active configurations into a singular, intuitive language for logistics operators. ### Senior UX Designer | Grocery - People Data Experience @ Amazon Jan 2022 – Jan 2023 | San Jose, California, United States VIDA is F3's connection to the Voice of the customer, Insights, Design and Analytics. Partnering with leaders across F3, we build experiences across the full grocery customer and associate journey through a deep understanding of user behaviors, customer perceptions, experience metrics and design strategy. How might we transform grocery shopping from a transactional experience into one that is enjoyable and fulfilling for our consumers? ### Senior UX Designer | AWS @ Amazon Web Services (AWS) Jan 2021 – Jan 2022 | San Jose, California, United States Led all aspects of UX design from user research to design deliverables for Amazon AppFlow, a fully managed integration service that enables you to automate data flows by securely integrating third party applications and AWS services, without code ### Principal Designer @ Harness Jan 2020 – Jan 2021 | Mountain View, California, United States The modern software delivery platform, Harness is the industry’s first Software Delivery Platform to use AI to simplify your DevOps processes - CI, CD, Feature Flags, Cloud Costs, and much more. I explored and developed designs for a new product area - Continuous Verification to increase efficiency in software development process and working seamlessly with Harness’s product sweet such as CI, CD, Cloud Costs, throughout the dev cycles. ### Senior Architect, User Experience @ Automation Anywhere Jan 2019 – Jan 2020 | San Jose, California, United States Automation Anywhere is a cloud-based RPA service designed for automation self-service, with intuitive drag-and-drop actions and visual flow charts empowering non-technical teams to automate on their own. I led and established UX design process in a multi-disciplinary team to create innovative RPA solutions to work seamlessly within major enterprise products such as Microsoft Office and Google Workspace products ### Senior Architect, User Experience (Director level) @ Cisco Jan 2018 – Jan 2019 | San Jose Cisco DNA Center is a single source of true that enable total visibility across for large scale enterprise networks. I was tasked to create Cisco AI Network Analytics to enable smart network management by utilizing AI analytics to identify and troubleshoot network critical issues. ### Principal Designer @ Apttus Jan 2017 – Jan 2018 | San Mateo, CA Drive and apply user-centered efficient design processes while working collaboratively with cross-functional teams. ### Ad Interim Head of UX @ Apttus Jan 2017 – Jan 2017 | San Mateo, CA • Partner with product management, engineering, marketing and other stakeholders to deliver on the product strategy and vision built on the UX strategy • Manage, mentor, and coach the UX team • Manage resource allocation across all initiatives • Deliver the creative vision to build our next generation products offerings ### Lead UX Designer @ Apttus Jan 2016 – Jan 2017 | San Mateo, CA Led the effort to reimagining next generation CLM product on both web and mobile platforms. ### Design Strategist @ Genentech Jan 2015 – Jan 2016 | South San Francisco, CA Led and established Design and Technology Lab for a global pharma. Successfully delivered products that enable users to get access and insights on payors and patients based on big data and machine learning. ### Senior UX Designer - Innovation Catalyst @ Intuit Jan 2011 – Jan 2015 | Mountain View, CA Product: QuickBooks Online, QuickBooks for Accountant ### UX Designer III @ Microsoft Jan 2011 – Jan 2011 | Mountain View, CA Product: Windows Live (Hotmail + Skydrive) ### Lead UX Designer @ Catalyst Resources Jan 2010 – Jan 2011 | San Mateo, CA Clients: Morgan Stanley Smith Barney, Scholastic, Trivantis, etc. ### UX Designer @ Vertigo Software Jan 2008 – Jan 2010 | Richmond, CA Clients: Microsoft, HP, etc. ### Creative Director/ Founder @ Brandery Jan 2007 – Jan 2008 | San Francisco, CA ## Education ### Master's degree in Multimedia California State University - East Bay ### Bachelor of Fine Arts - BFA in Design and Applied Arts King Mongkut's Institute of Technology Ladkrabang ## Contact & Social - LinkedIn: https://linkedin.com/in/uxnash --- Source: https://flows.cv/nash JSON Resume: https://flows.cv/nash/resume.json Last updated: 2026-04-13