# Nash S. > Product Designer | Design Systems Location: San Francisco, California, United States Profile: https://flows.cv/nashs Focused on increasing workflow velocity, cohesion, and elevating experiences for and internal teams and external users. ## Work Experience ### Product Designer @ Crexi Jan 2024 – Present | California, United States ### Product Design Consultant @ Workstream Jan 2024 – Jan 2025 ### Product Designer III @ Workstream Jan 2024 – Jan 2024 | San Francisco Bay Area Lead a multi-product design system, establishing governance, processes and documentation, resulting in increasing development efficiency by ~30%. Guide and mentor designers on leveraging the system and contributing to it, resulting in increased team productivity and consistency. Collaborate closely with go-to-market, product, and users to take Workstream Payroll from concept to revenue generation, influencing business strategy. ### Product Designer II @ Workstream Jan 2022 – Jan 2024 | San Francisco Bay Area ### Product Designer @ Magnettu Jan 2022 – Jan 2022 | Barcelona, Catalonia, Spain Collaborated in a cross-functional team of designers and engineers, to architect the MVP of the company from concept to launch. Conducted user research and synthesized findings into actionable reports and compelling design strategies, effectively increasing potential user engagement by 40% and user satisfaction rates by 80%. Established a UI Kit and style guide, increasing consistency and quality. ### Product Designer @ Unknown Jan 2021 – Jan 2022 | Remote I’ve worked with fin-tech, B2B SaaS start-ups, and also taken on solo projects. The work has been primarily in the realms of user research, UI design, design systems, and prototyping. ### Digital Marketing Specialist @ Kohlan LTD Jan 2020 – Jan 2022 | London, England, United Kingdom Successfully spearhead digital marketing campaigns, effectively increasing social media followers by 3,500+ and driving brand awareness. Implemented marketing tactics that led to 43% increase in website traffic from social media. Monitored online presence of company’s brand and engaged with users, strengthening customers relationships. ### International Cooperation and Partnership Specialist @ Al-Amal Microfinance Bank Jan 2018 – Jan 2020 Secured and managed 3 project deals with NGO’s resulting in the distribution of more than $15MM donations to thousands of beneficiaries. Reduced project preparation and execution time by 25% by designing and planning strategic programs and campaigns to deliver cash donations. Increased feasibility rates by working collaboratively with cross-functional teams, from multiple departments, from the very beginning of each project. ### Consultant, Consumer Behavior Research and Growth @ Yelp Jan 2018 – Jan 2018 | San Francisco Bay Area Led a diverse team of four members to analyze initial business assumptions and set goals to validate and refine them, and bring together evidence to identify and present an impactful business solution. Over the course of 6 months: Developed and constructed 3 transformative ideas to tackle internal and external problems that Yelp was currently facing. Shortlisted amongst the top 2 teams, thus had the privilege to pitch our analysis and disruptive, game-changing ideas to a team of Yelp executives. ## Education ### Bachelor of Business Administration (BBA) in Double Major in Marketing and Finance Hult International Business School ### UX UI Design Ironhack ## Contact & Social - LinkedIn: https://linkedin.com/in/nashsofan - Portfolio: https://nashsofan.com/ --- Source: https://flows.cv/nashs JSON Resume: https://flows.cv/nashs/resume.json Last updated: 2026-04-13