# Nata Drachinskaya > Product Designer (UX/UI) | Research → Prototype → Ship | Search & Discovery Experiences | Former Group Account Director | Bay Area Location: Santa Clara, California, United States Profile: https://flows.cv/nata I design digital products that help people discover, decide, and act. Currently, I am leading the end-to-end design of a responsive platform for finding theater performances in the Bay Area, incorporating user research, interviews, information architecture, prototyping, usability testing, high-fidelity design, and integration of Airtable API using Framer. My decade of experience in international advertising agencies has provided a robust foundation in stakeholder alignment, audience insight, conversion-focused thinking, and product strategy. Leveraging these skills, I bring together research rigor, visual precision, and hands-on execution to craft meaningful user experiences. ## Work Experience ### Product Designer (UX/UI) @ murmur Jan 2025 – Present ### UX Designer (Freelance / Independent Projects) @ Unknown Jan 2025 – Present | Santa Clara, California, United States Leading end-to-end design of a responsive platform for discovering theater performances in the Bay Area. • Conducted user interviews and synthesized insights into actionable UX requirements • Designed information architecture and filtering logic for event discovery • Created low- and high-fidelity prototypes in Figma • Ran usability testing sessions and iterated based on findings • Implemented final UI in Framer with Airtable API integration Focus areas: search flows, filtering systems, decision support, reducing cognitive load. ### Art Instructor @ Pacific Art League Jan 2024 – Present ### Artist @ Unknown Jan 2019 – Present Selected Exhibitions 2025 “Binom” (Reminders Photography Stronghold, Tokyo, Japan) - solo 2024 “Boundaries” exhibition in the New Museum (Los Gatos, CA, USA) 2023 Annual exhibition in the Pacific Art League (Palo Alto, CA, USA) 2023 “Dream Space” gamified meta-verse project with support of Chimera Platform, UK - solo 2023 “Photobook as an Object” (RPS Kyoto Paperoles, Kyoto, Japan) 2022 “Paper dialogue” collective collage performance in the Ren House gallery (Dubai, UAE) 2022 “BETON ARCAI 7.0” (Nick Gallery, Pécs, Hungary) 2022 ““Perevorot_illustrated” (Yerevan, St. Petersburg, Moscow, New York and Easton) 2022 “Art of the future” biennale by Multimedia Art Museum (Moscow, Russia) 2021 “Time of Things” (Winzavod, Moscow) Art Residences 2025 Reminders Photography Stronghold (Tokyo, Japan) 2022 Photobook as an Object (RPS, Tokyo, Japan) 2022 The Concrete Symposium sculptural residency (Szigetmonostor, Hungary) 2019 Autumn Awakeness art-residence be M42 (Tbilisi) 2018-2019 “Writing the place” art-residence by Cultural Center ZIL (Moscow) Grants 2025 Emergency Grant from the Foundation for Contemporary Arts Awards 2024 “Binom” photobook project is a finalist and has an honorable mention in the Athens Dummy Award (Greece) 2023 Shortlisted in the Portrait: Single image category by the Contemporary Collage Magazine Awards (USA) 2023 “Binom” photobook project is shortlisted by Photobook Award EI 2023 (Encontros da Imagem, Braga, Portugal) 2017 LensCulture Street Photography awards (editors choice) 2017 London Street Photography (finalist) 2017 Monochrome Awards (honorable mention) 2016 IPA CIS (honorable mention) ### Volunteer @ Cantor Arts Center, Stanford University Jan 2023 – Jan 2024 | Palo Alto, California, United States ### Co-Founder @ Labyrinth Pavla - hybrid on/offline gallery and art store Jan 2021 – Jan 2022 | Moscow, Moscow City, Russia ### Photographer, Photography teacher @ The Institute for the Humanities and Information Technologies Jan 2016 – Jan 2019 | Moscow, Moscow City, Russia ### Group account director @ Lowe Adventa Jan 2009 – Jan 2012 ### Senior Account Manager @ Instinct Jan 2006 – Jan 2009 ### Senior Account Manager @ BBDO Jan 2006 – Jan 2006 ### Account Manager @ BBDO Jan 2003 – Jan 2006 ### Project Development Manager @ EMSTS corporation Jan 2000 – Jan 2003 ### Marketing Research Assistant @ F-squared research and consulting Jan 1997 – Jan 1998 | Moscow, Moscow City, Russia ## Education ### UX design Google UX Design Professional Certificate ### Sculpture De Anza College ### Contemporary art Institute of Contemporary Art, Moscow, Russia ### Contemporary photography in visual experiences Institute of Contemporary Photography “Fotodepartament” (Saint-Petersburg, Russia) ### Master's degree in Business Administration and Management, General State University of Management (SUM) ## Contact & Social - LinkedIn: https://linkedin.com/in/nata-drachinskaya - Portfolio: https://natalia-drachinskaya.framer.website --- Source: https://flows.cv/nata JSON Resume: https://flows.cv/nata/resume.json Last updated: 2026-04-13