I design and ship production-ready Mobile UI, accelerating time-to-market for new products. Partner closely with PMs, iOS engineers, and QA to streamline design-to-dev handoff and build scalable SwiftUI design systems.

Operated as the founding product designer, owning the product end-to-end from idea to App Store launch — including user research, product strategy, UX/UI design, design systems, and hands-on implementation in SwiftUI.

• Led Redesign of iOS and Android apps that drove a 175% increase in Monthly Active Users within six months.

• Optimized onboarding and subscription flows, leading to a 112% growth in app contribution to overall company revenue.

• Enhanced user satisfaction and ratings of the apps by implementing user-centric design (Android: 3.1 → 4.0; iOS: 3.2 → 4.4)

• Led the design of AI-powered tools like AI Tutor, AI Text Detector, Flash Cards, AI Lecture Recorder, contributing to sustained DAU growth and improved user engagement.

• Created a scalable design system for iOS, and Android platforms, significantly reducing design and development time.

• Owned product direction and design from concept through App Store launch — first consumer app role, achieved 4.5 rating across 300+ reviews.

• Translated an unfamiliar problem space (emotional/behavioral use cases) into simple, elegant interaction patterns, reducing onboarding drop-off by 30%.

• Identified and resolved 12 critical usability issues through 3 rounds of moderated testing before launch.

• Built design practice from scratch at an early-stage startup; design decisions shaped the product roadmap for 4+ years.

• Designed core features (Schedule management, Group project planning, Educational Communities, and lightweight Social Chat.) — DAU grew 3x in first year post-launch.

• Ran 40+ usability studies and A/B tests that informed 3 major product pivots, each validated by measurable engagement lifts.

• Built a cross-platform design system (mobile + web) supporting 2 product lines and 6 engineers with zero visual debt.