# Natalia Koldaeva

> Sr Product Designer, Mobile | Design Engineer | Design Systems

Location: San Francisco, California, United States
Profile: https://flows.cv/nataliakoldaeva

Apple-native design and SwiftUI implementation, Design Systems architecture, User Research – driven product strategy, and AI/ML product design. I go deep where it matters — from writing production SwiftUI to running usability studies to shipping AI features with ML teams — and I ramp fast in new technical domains, tools, and workflows.

## Work Experience
### Sr Product Designer, Mobile | Design Engineer | Design Systems @ A1 App
Jan 2025 – Present | San Francisco Bay Area
I design and ship production-ready Mobile UI, accelerating time-to-market for new products. Partner closely with PMs, iOS engineers, and QA to streamline design-to-dev handoff and build scalable SwiftUI design systems.

### Founder, Product Designer @ SkySavage
Jan 2025 – Present | San Francisco Bay Area
Operated as the founding product designer, owning the product end-to-end from idea to App Store launch — including user research, product strategy, UX/UI design, design systems, and hands-on implementation in SwiftUI.

### Sr. Product Designer | Mobile @ Numerade
Jan 2023 – Jan 2024 | San Francisco Bay Area
• Led Redesign of iOS and Android apps that drove a 175% increase in Monthly Active Users within six months.
• Optimized onboarding and subscription flows, leading to a 112% growth in app contribution to overall company revenue.  
• Enhanced user satisfaction and ratings of the apps by implementing user-centric design (Android: 3.1 → 4.0; iOS: 3.2 → 4.4)
• Led the design of AI-powered tools like AI Tutor, AI Text Detector, Flash Cards, AI Lecture Recorder, contributing to sustained DAU growth and improved user engagement.  
• Created a scalable design system for iOS, and Android platforms, significantly reducing design and development time.

### Senior Product Designer, Mobile @ LoveTokens
Jan 2022 – Jan 2023 | San Francisco, CA
• Owned product direction and design from concept through App Store launch — first consumer app role, achieved 4.5 rating across 300+ reviews.
• Translated an unfamiliar problem space (emotional/behavioral use cases) into simple, elegant interaction patterns, reducing onboarding drop-off by 30%.
• Identified and resolved 12 critical usability issues through 3 rounds of moderated testing before launch.

### Founding Designer @ VISVA
Jan 2018 – Jan 2022 | Cupertino, California, United States
• Built design practice from scratch at an early-stage startup; design decisions shaped the product roadmap for 4+ years.
• Designed core features (Schedule management, Group project planning, Educational Communities, and lightweight Social Chat.) — DAU grew 3x in first year post-launch.
• Ran 40+ usability studies and A/B tests that informed 3 major product pivots, each validated by measurable engagement lifts.
• Built a cross-platform design system (mobile + web) supporting 2 product lines and 6 engineers with zero visual debt.

### Product Designer @ Colibri Glucose Control App
Jan 2016 – Jan 2018 | San Francisco Bay Area
Conducted in-depth user research to truly understand user needs and pain points. Leveraged this feedback in multiple product iterations, refining and enhancing the app's functionality and user experience.

### UX/UI Designer @ 
Jan 2014 – Jan 2018
• Designed and developed responsive websites that led to an increase in user engagement and a boost in mobile traffic.
• Crafted intuitive flows and prototypes, enhancing navigation and leading to a surge in user engagement.

### Graphic / Web Designer @ Out of Cloud
Jan 2011 – Jan 2014 | Moscow
• Strategized and executed email campaign designs.
• Redesigned landing pages that users loved.
• Crafted visuals that boosted sales and engagement.


## Education
### Professional Certification in User Experience (UX) design
Nielsen Norman Group
Jan 2020 – Jan 2020

### Bachelor's degree in Web Page, Digital/Multimedia and Information Resources Design
Moscow Technology Institute
Jan 2012 – Jan 2017


## Contact & Social
- LinkedIn: https://www.linkedin.com/in/nataliauxd
- Website: https://natalia.design

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Source: https://flows.cv/nataliakoldaeva
JSON Resume: https://flows.cv/nataliakoldaeva/resume.json
Last updated: 2026-04-07