Designed self-serve certification feature to reduce partner integration time from months to weeks.

Structured consistent user experience across 20 tasks with 5 upload types.

Conducted empathy sessions to uncover user pain points and derived design requirements.

Created scaling solution for growing tasks and improved developer efficiency.

Innovated goal-driven strategy to motivate users to make onboarding progress.

Enhanced visual hierarchy and clarity to improve legibility and aesthetics.

Designed a self-serve rental experience for checkout workflow, order tracking, and device management.

Facilitated workshops for stakeholders from different business departments on requirement consolidation and execution strategy.

Led system design and visual style for WePay Partner Center.

Collaborated with cross-functional teams end-to-end to introduce a restaurant incentivized service quality program that yields 6% increase in sales.

Conducted research to understand restaurant needs and braid insights into design strategy to help users quickly identify improvement space.

Created hi-fi prototypes and usability testing plans to verify design concepts.

Designed self-service report hub for report generation and download.

Implemented creative bulk download solution around technical limitations.

Designed restaurant hierarchy structure display for internal tool.

Created marketing materials, presentation slides, business proposals, and promotion materials in a coherent branding language.

Partnered with the company’s CEO, CTO, and Marketing Manager to create quality content.