# Natalie Myers Orr > Product & CX Strategy and Design Location: San Francisco, California, United States Profile: https://flows.cv/nataliemyersorr A seasoned Digital Strategist with over 20 years experience in defining and delivering business strategies and implementation plans to meet digital product, experience, GTM and brand needs. I've been a trusted partner to global retail, HCLS, technology and financial services brands and thrive in white space environments with lofty / transformative goals. I move seamlessly between Product, CX and GTM initiatives, I define and deliver solutions that set a vision, define workable strategic roadmaps and enable best in class execution. I'm a natural storyteller who loves to inspire and engage a broad range of stakeholders from colleagues to senior executives to drive adoption and change. I have helped companies in the USA, UK and Australia define and execute award-winning and successful business solutions that have defined new ways to go to market, created differentiated brand experiences, driven top line sales, reduced costs and enhanced business efficiency and driven cultural change. Specialties: Go to market strategy, Experience Design, Product Strategy, Customer Strategy, Digital Transformation, , brand Strategy, Communications & content strategy, employee engagement, Customer research & analytics, and Program/ Engagement Management. Sector experience includes: Retail, Consulting Health Care, Pharma, Digital Therapeutics & Wellness, Banking and finance (retail, business and investment banking, insurance), Energy, Technology, Residential development management, Media & advertising, Building products, Wine & spirits ## Work Experience ### Product Design Lead - Digital @ Kohl's Jan 2021 – Present | San Francisco Bay Area ### Solutions Principal, Customer Engagement @ Slalom Consulting Jan 2017 – Jan 2021 | San Francisco Bay Area Slalom is a modern consulting firm focused on strategy, technology, and business transformation. As part of the strategy capability, I helped organizations of all kinds, redefine what’s possible, give shape to the future—and get there. Recent ways I have worked with my amazing clients include: Strategic Advisor - GTM/ Commercial | Global Pharma/ Digital Health Strategic Lead – GTM/ Brand/ Product Experience | HCLS / Digital Health 
 Strategic Lead – GTM/ Brand/ Product Experience | Health Insurance
 Engagement Manager and Communications Strategist – Personalized Healthcare | Global Pharma
 Acting Product Director – Digital Experience Portfolio | Global Retail/ Fashion 
 Strategic Lead – Personalization Strategy & Enablement | Global Retail/ Fashion 
 Product Strategist – GTM / Product | Global Retail Tech Product Manager - GTM / Product | Global Retail Tech CX Strategist - Employee Transformation | Global Tech CX Strategist - Partner Engagement | Global Tech Product Marketing – GTM / Product | Global Retail Tech Marketing Strategy | California Energy Company ### Director Digital and Marketing Strategy @ Lenox Hill Jan 2014 – Jan 2017 | Brisbane & Perth, Australia; San Francisco USA At Lenox Hill we provide strategic channel, digital and marketing advisory services together with implementation support. We help build profitable businesses, improve productivity and enhance customer loyalty through leveraging the latest in digital technologies and innovative marketing techniques. As a strategist I help our clients: - Define their business needs and critical drivers - Understand what matters to their customers - Create visions and implement digital channel and marketing solutions to provide the best customer experience and meet business goals - Define investment roadmaps to leverage the best ROI ### Director Client Accounts @ Macneil&Co Marketing & Communications Jan 2013 – Jan 2014 | Brisbane and Sunshine Coast, Australia Responsible for directing the marketing strategy and implementation for key accounts such as Lendlease Retirement Living. Key responsibilities: - Marketing analysis, strategy and planning - Brand strategy - Account direction - Creative and media agency management - Campaign design and management- Digital, Direct, ATL, PR and Events ### Senior Consultant, Online Solutions and Customer Experience @ Bankwest Jan 2009 – Jan 2012 Responsible for the definition and delivery of Bankwest's digital sales and service customer experience. Drove the customer experience definition for bankwest.com.au, formulated strategies and implementation plans to optimise digital channels, including the introduction of Bankwest's first social media channels;Advised and implemented sales optimisation initiatives including new eID practices to drive online application approvals; Advised on user experience optimisation for online banking; Advised on digital strategy and developed investment roadmaps to meet business objectives. ### Director, Online Marketing @ Merrill Lynch Jan 2006 – Jan 2008 | New York City Responsible for the global online experience for ml.com; Developed vision and strategy, investment roadmaps and experience solutions; Defined the digital brand; Managed team of direct reports and project partners in technology to oversee delivery to quality, time and budget; Drove stakeholder engagement across all business units; Defined and delivered business cases and requirements; Defined digital governance and operating procedures; Managed key vendors; Provided digital consulting services to other business units across Merrill Lynch. ### Vice President, Online Marketing @ Merrill Lynch Jan 2005 – Jan 2006 | New York City Defined the user experience for ml.com and strategic microsites; Provided best practice advice and governance for global partners across regions and business units (Retail and Investment banking); Project managed the delivery of strategic digital projects and led the definition and delivery of overall user experience,IA, content and assets; Defined and drove business requirements for supporting technology. ### Online Marketing Consultant @ Merrill Lynch Jan 2002 – Jan 2005 | New York City Consulted on the development of global intranet site; Drove the user experience requirements for a custom global CMS platform; Defined business requirements and managed stakeholders for global CMS platform; Defined online usability guidelines and implemented usability test labs; Defined global digital style and navigation guidelines to ensure coherent customer experience for all customer facing digital platforms. ## Education ### Bachelor of Commerce (B.Com.) Curtin University ### Bachelor of Arts (BA) in Art History The University of Western Australia ### Graduate Diploma Fine Arts (B.F.A.) in Art History University of Sydney ## Contact & Social - LinkedIn: https://linkedin.com/in/natalie-myers-orr --- Source: https://flows.cv/nataliemyersorr JSON Resume: https://flows.cv/nataliemyersorr/resume.json Last updated: 2026-04-13