# Natalie Quizon, PhD > UX Director, Design l Content Strategy l Silicon Valley Bank Location: San Francisco Bay Area, United States Profile: https://flows.cv/nataliequizonphd As a UX Director in the Enterprise Digital Design team at SVB, I lead a studio of Designers, User Researchers, and Content Strategists focused on optimizing the lending and onboarding experiences for both clients and SVBers. I have worked across many industries including financial services, banking, healthcare, insurance, telecom and software. ## Work Experience ### UX Director, Cross-Channel Studio @ Silicon Valley Bank Jan 2023 – Present | San Francisco, California, United States ### Director, Product Design (Content Strategy) @ Silicon Valley Bank Jan 2022 – Jan 2023 | San Francisco, California, United States ### Senior Manager, Product Design (Content Strategy) @ Silicon Valley Bank Jan 2022 – Jan 2022 | San Francisco, California, United States ### Manager, Product Design (Content Strategy) @ Silicon Valley Bank Jan 2020 – Jan 2022 | San Francisco, California, United States ### Communications Manager, Digital Customer Experience @ Blue Shield of California Jan 2016 – Jan 2020 | San Francisco, CA Strategize, design, and implement enterprise-wide change and external communications programs. Partner with internal business clients and executive leadership team to drive change with various internal/external audience segments. ### Digital Content Strategist (Consultant) @ Charles Schwab Jan 2015 – Jan 2016 | San Francisco, CA Led digital content strategy initiatives. Delivered content audits, gap analyses, content mapping, messaging hierarchies, value propositions, audience segmentations, content SEO, and nomenclature. Created usability testing plans and evaluated third-party vendor proposals. Analyzed SEO and site metrics, surveys, and usability studies. Managed blog in WordPress, including writing and editing blog posts. Designed presentations and presented user experience ideas to internal clients. ### Sr. Content Marketer @ Citrix Jan 2013 – Jan 2015 | San Francisco, CA Developed and managed the content strategy for Customer Experience (CX) initiatives. This included the review, curation and dissemination of learnings and insights from customer research performed across the CX organization. Established new mediums for publishing in the form of newsletters, websites, and educational campaigns. Served as the editor for content created by the team. Optimized content consumption and establish best practices for communicating research insights. ### Content Strategy Lead @ Orange Silicon Valley (France Telecom) Jan 2011 – Jan 2013 | San Francisco, CA Oversaw content strategy for research publications, weekly newsletters, press releases, website copy, faqs, and marketing collateral. This included editorial oversight and responsibility for creating publications covering trends and disruptions in the technology sector (eg., social commerce, cloud computing, and corporate R&D). Managed weekly newsletter publication on technology and Silicon Valley trends using a Drupal CMS. Co-led program development for Orange Institute, an open forum dedicated to apprehending a future permeated by networks of all kinds. Lead user research studies to improve overall product UX. Projects included a remote telehealth initiative featuring augmented reality, video, speech recognition, and avatars. ### User Experience + Design Lead @ Orange Silicon Valley (France Telecom) Jan 2007 – Jan 2011 Responsible for promoting User Experience and Design. Identified and analyzed market trends, demographic data, and emerging technology in areas such as social CRM, geolocation, real-time web services, open enterprise, and social media. Conceptualization, development, and implementation of ideation strategies for Orange Labs San Francisco. ### Human Factors Researcher @ Orange Silicon Valley (France Telecom) Jan 2002 – Jan 2007 Managed and developed user research and usability studies from initial project scope to product development, including participant screening criteria, vendor selection, instrument design, methodology selection, data collection and analysis, and product recommendation. Developed ideation workshops and participated in brainstorming activities. Generated use cases based on personas, scenarios, and user segmentation data. Research methodologies encompass usability testing, field interviews, remote ethnography, online surveys, and focus groups. Projects include search, location-based services, voip, rich media, recommendation services, photo-sharing, social networks, and wifi. ## Education ### B.A. in Social Science University of California, Berkeley ### M.A. in Cultural Anthropology University of Washington ### PhD in Cultural Anthropology University of Washington ## Contact & Social - LinkedIn: https://linkedin.com/in/nataliequizon - Portfolio: http://mags.acm.org/interactions/20100102/?pg=38 - Portfolio: http://issuu.com/natorange/docs/porous_enterprise - Portfolio: http://www.youtube.com/watch?v=JyXT4N3K1WA --- Source: https://flows.cv/nataliequizonphd JSON Resume: https://flows.cv/nataliequizonphd/resume.json Last updated: 2026-04-13