Provides guidance on product design and design research strategies for an early-stage AI/consumer tech company democratizing expert home design.

• Shapes 0-1 prototyping strategy for an emerging AI and consumer tech platform, ensuring new features start with real user needs in mind.

• Advises on marketplace strategy—providing guidance on which template designs and independent brand products to include, and explaining the rationale behind each recommendation to align with business goals and user preferences.

I advised the emerging fashion brand’s founding team helping turn a rough idea into a tangible, launch-ready brand. My role blended creative direction with strategic thinking. I translated vision into design systems, guided early prototypes, and laid the groundwork for go-to-market success.

* Led early product design and defined the brand’s look and feel

* Led design research to understand what people actually want

* Initiated the go-to-market strategy so the team could launch with clarity and confidence

* Advised on how to scale the brand with intention

* Managed a small team of three across design and strategy

Led the creative direction for the New Ventures agency studio within Old Navy's Innovation Strategy team. I drove UX design and strategy, using a human-centered approach to identify user needs, test concepts, and transform 0-1 ideas into scalable solutions across over 1,200 stores and digital platforms nationwide. I mentored and guided cross-functional teams, led UX prototyping for omnichannel experiences, and ensured innovation was both practical and user-focused. I ensured experiences were designed to serve a wide range of users, with accessibility and inclusive design informing both digital and physical environments.

• Drove Old Navy’s fit overhaul, leading UX and design to cut $120M in returns and set Gap Inc.’s sizing standards.

• Directed a 25-person team to launch Old Navy’s first modular testing store, The Imagine Lab, from idea to launch. Developed a feedback loop for real-time customer input, enabling immediate improvements in digital and physical service elements, store design, product placement, and confidence in launch viability.

• Managed and mentored cross-functional teams spanning product, merchandising, operations, engineering, stores, and marketing—bridging design vision with key business objectives.

• Crafted user journey maps, service blueprints and high-impact strategic presentations for C-suite, and board stakeholders—pinpointing new customer acquisition strategies that increased net sales by an estimated 14%.

• Influenced user-centered design (UCD) methodologies, conducting design-thinking workshops with 40+ teams, enhancing collaborative problem-solving, and building empathy and creative confidence across functions.

• Introduced Google-style design sprints, streamlining team handoffs and accelerating decision cycles from 3 months to 4 weeks.

• Used Adobe CC, Miro, InVision, and Figma for rapid digital and physical prototyping, reducing design iteration cycles, and de-risking change for the retail brand.

Provided consultation services to Sutter Health, a pioneering non-profit healthcare system.

• Designed an interactive user journey map summarizing strategies to improve patient service experience: This work seeded Sutter Health’s Scout, a digital platform supporting youth mental health.

• Conducted foundational design research and collaborated with senior stakeholders to enhance patient journey experiences. I conducted over 100 hours of in-person research, including interviews, presentations, and workshops, to understand youth healthcare needs.

• Presented findings and recommendations directly to senior leadership and donor stakeholders.

* Lantern Lab is a consulting group started by IDEO alum.

Co-founded AI-personalized shopping discovery engine using computer vision and machine learning.

• Led and managed a global team, overseeing product design and management, design operations, and engineering teams to ship a fully-built consumer web application to USA Beta Users.

• Designed and developed front-end (Adobe CC, Sketch, HTML, CSS, InVision), and demonstrated understanding of Microsoft Computer Vision API and AWS S3.

• Conducted comprehensive UX testing (round tables, one-on-one, surveys, UX analytics) with users in 5 North American cities.

• Led the creation of a shopping tool supported by an innovative AI-driven algorithm and Microsoft Computer Vision API, which recommended from over 2000 retails the best fashion and home products based on their style input, and managed the development of a machine-learning feature that fine-tuned how products were paired with styles.

• Secured Seed round venture funding with IDEO Ventures, Graph Ventures, and notable super angels.