Lead Designer for two product teams:

1. Start Right. Financial wellness app (Web/iOS and Andoid)

Investment Management (web, iOS, Android app) - In progress, projected to improve CTR by 40%.

• Led a UX audit that identified low engagement (highest click-through rate at 8.27%). Currently leading the redesign to optimize CTA placement and increase interaction.

Loans Overview & Investment Prices (web app) - Live.

• Redesigned the Loans Overview and Investment Prices pages for the web app based on UX analysis.

• Collaborated with developers to implement a new card component to standardize patterns across the platform.

Distribution Termination Educational Content (web, iOS, Android app) - In progress.

• Led research-driven design of educational content for termination distribution options, iterating based on unmoderated usability tests via Maze, revealing 57% user preference for a table format due to clarity.

Contribution Rate Change Flow Analysis & Redesign (web) - In progress

• Conducted a funnel analysis of the Contribution Rate Change flow for the web app, uncovering a 42.9% drop-off at the verification step and high page abandonment (53%). Proposed UX improvements, including enhanced guidance, page speed optimizations, and proactive help features.

2. Digital Marketing Team. Overseeing our 8 "Bank of" web pages.

Search enhancement (web) - In progress, projected to improve CTR by 50%.

• Led the UX research and re-design effort for site search across eight core web pages, addressing a critically low 3% click-through rate.

• Conducted technical analysis of XM Cloud’s capabilities and constraints to align search redesign with platform limitations and new feature opportunities.

• Designed and iterated high-fidelity mockups and prototypes while executing moderated usability testing.

• Collaborated closely with developers to ensure seamless implementation, including improved autocomplete, redirection logic, and autocorrect.

• Lead the redesign of a healthcare provider’s website resulting in a 40% increase in website traffic.

• Developed responsive web solutions tailored to the needs of patients enrolled in various healthcare programs.

• Managed the project lifecycle with a focus on delivering user-friendly healthcare resources, achieving client satisfaction.

• Designed high-fidelity mockups and wireframes grounded in Human-Computer Interaction principles resulting in 30% increase in user satisfaction.

• Collaborated closely with a team to ensure alignment with branding guidelines, maintaining brand integrity during the redesign process.

Developed and delivered engaging instructional content that enhanced student comprehension and participation, leading to a 40% increase in student engagement and a 15% improvement in overall academic performance.

UWH sports / Lead designer & front-end developer

• Design and developed a responsive website, contributing to a 30% rise in online engagement, demonstrating a commitment to exceptional user experiences.

• Conducted in-depth market research and competitor analysis to inform design strategy decisions, resulting in a successful rebranding initiative that led to a 50% increase in brand awareness.

• Performed user-testing to enhance website navigation flows, simplifying user experience and increasing time on site.

• Led cross-functional team to gather and analyze business requirements and implementing a design strategy.

• Collaborated with diverse stakeholders and coached interns, resulting in a cohesive team, fostering innovation and achieving project excellence.

• Directed and guided co-workers in implementing new project management methodologies.