• Created comprehensive UX design artifacts including IA diagrams, flow diagrams, low-fidelity wireframes, high-fidelity mockups, and interactive prototypes, significantly boosting team productivity and enhancing user satisfaction.

• Conducted detailed analysis of user feedback and UX metrics, enabling the creation and implementation of the Design of BM and OP modules to meet users' needs. This included reducing manual administrative burdens through automation features in the OP module and minimizing errors and data discrepancies by streamlining data flow within the BAMM application.

• Facilitated cross-functional team meetings to improve understanding of complex business operations and user requirements among Developers, Executives, Stakeholders, Designers, and Product Managers, ensuring the timely launch of BM and OP modules.

• While at Microsoft, I contributed to the Content Services News charter by enhancing the user interface of the Microsoft Start News Feed and its various segments, including Gallery, Video, Reader, and the Related Topics Module, which should increase user engagement and satisfaction.

• I worked in the WXC team developing and improving the news consumption experience. My role involved collaborating with the Design Manager, Designers, UX Researchers, Product Managers, and Developers to enhance the user experience and interface of Microsoft News.

• As a Product Designer, I was responsible for the migration and reorganization of the Design System from Sketch to Figma, which enhanced cross-functional team collaboration, reduced design process time, and lowered software costs.

• Analyzed performance data using Mixpanel to compare metrics before and after implementing new features, designs, and functional blocks, driving data-informed design decisions.

• Visualized data insights by creating comprehensive charts, dashboards, and presentations to support stakeholder understanding and decision-making.

• Conducted extensive user research, including card sorting, interviews, observations, and surveys, to validate design hypotheses and inform product strategies.

• Analyzed and synthesized research data to create user personas and develop holistic business strategies.

• Produced wireframes, high-fidelity mock-ups, and interactive prototypes using Figma, facilitating user testing and iterative design

• Produced competitive analysis research that took the product to the next level of user experience

• Planned and facilitated a design sprint workshop to help the design team quickly come up with ideas and meet required deadlines

• Created and maintained a Design System that improved the team collaboration and saved designer's time for creating company products

• Partnered directly with the Product Owner, Engineers, and Designers to create a product strategy and feature roadmap for a new online platform