# Nataliya Pshechenko > UX Designer/Product Designer | UX Researcher | UX Leadership | Merging Science & Technology with Human-Centered Design | Passionate About Data-Driven Solutions Location: San Francisco Bay Area, United States Profile: https://flows.cv/nataliyapshechenko As a UX/Product Designer with over 6+ years of experience, I have cultivated a unique blend of skills and insights that bridge the gap between technology, science, and user-centered design. My journey began in scientific research and data analysis, areas in which I have applied rigorous methodologies to solve complex problems in medicine, education, and science (biophysics, physiology, microbiology, and immunology). This background empowers me to bring a methodical and analytical approach to UX design, ensuring that every decision is backed by data and focused on delivering optimal user experiences. My interdisciplinary work experience and scientific background grant me the ability to approach problem-solving from different perspectives and effectively apply scientific methodology to the UX design process. Throughout my career, I have consistently demonstrated an ability to understand and align product goals with user needs, leading to impactful solutions across both B2B and B2C domains. ★ Expertise: Data Analysis & Visualization · User Journeys & Interviews · Information Architecture · Wireframes & Prototyping · Usability Testing · User Research · Design Systems · Design Leadership · Design Thinking · Strategy ★ Technical Skills: My technical proficiency spans a wide array of tools, including Figma, InVision, Sketch, Zeplin, Adobe Creative Suite, and various project management platforms such as Monday, Jira, and Asana. I am adept at creating wireframes, prototypes, and interactive designs, and have a strong foundation in HTML, CSS, and jQuery. ★ Looking to the future, I'm excited to continue my journey in UX/Product Design, striving to push the boundaries of innovation and create seamless, intuitive digital experiences and products that solve real user problems. ★ Portfolio: http://nataliyapshechenko.designer.tilda.ws/ (Password will be provided upon request) ## Work Experience ### Founding Product Designer @ Reflecta AI Jan 2025 – Present | Walnut Creek, CA ### User Experience Designer @ Amazon Jan 2022 – Jan 2023 | California, United States • Created comprehensive UX design artifacts including IA diagrams, flow diagrams, low-fidelity wireframes, high-fidelity mockups, and interactive prototypes, significantly boosting team productivity and enhancing user satisfaction. • Conducted detailed analysis of user feedback and UX metrics, enabling the creation and implementation of the Design of BM and OP modules to meet users' needs. This included reducing manual administrative burdens through automation features in the OP module and minimizing errors and data discrepancies by streamlining data flow within the BAMM application. • Facilitated cross-functional team meetings to improve understanding of complex business operations and user requirements among Developers, Executives, Stakeholders, Designers, and Product Managers, ensuring the timely launch of BM and OP modules. ### UX/UI Designer @ Microsoft Jan 2022 – Jan 2022 | United States • While at Microsoft, I contributed to the Content Services News charter by enhancing the user interface of the Microsoft Start News Feed and its various segments, including Gallery, Video, Reader, and the Related Topics Module, which should increase user engagement and satisfaction. • I worked in the WXC team developing and improving the news consumption experience. My role involved collaborating with the Design Manager, Designers, UX Researchers, Product Managers, and Developers to enhance the user experience and interface of Microsoft News. ### Product Designer @ BlueJeans by Verizon Jan 2022 – Jan 2022 • As a Product Designer, I was responsible for the migration and reorganization of the Design System from Sketch to Figma, which enhanced cross-functional team collaboration, reduced design process time, and lowered software costs. • Analyzed performance data using Mixpanel to compare metrics before and after implementing new features, designs, and functional blocks, driving data-informed design decisions. • Visualized data insights by creating comprehensive charts, dashboards, and presentations to support stakeholder understanding and decision-making. ### UX/Product Designer @ Broccole Jan 2020 – Jan 2021 | Berkeley, CA • Conducted extensive user research, including card sorting, interviews, observations, and surveys, to validate design hypotheses and inform product strategies. • Analyzed and synthesized research data to create user personas and develop holistic business strategies. • Produced wireframes, high-fidelity mock-ups, and interactive prototypes using Figma, facilitating user testing and iterative design • Produced competitive analysis research that took the product to the next level of user experience • Planned and facilitated a design sprint workshop to help the design team quickly come up with ideas and meet required deadlines • Created and maintained a Design System that improved the team collaboration and saved designer's time for creating company products • Partnered directly with the Product Owner, Engineers, and Designers to create a product strategy and feature roadmap for a new online platform ### UХ/Product Designer @ Wilson Jan 2019 – Jan 2020 | Pleasant Hill, California, United States • Redesigned existing web site through data collection, research, defining the target audience, personas, and information architecture • Defined and conducted design processes at all stages, including research, conceptualization, testing, and implementation • Fixed incompatibility issues between WordPress plugins and internal email service • Supported and maintained e-commerce service, provided SEO (Search Engine Optimization) and content maintenance, created site map • Effectively collaborated with Product Owner, Designer, and Engineer Teams ### Web/Product Designer @ Express Printing and Graphics, Inc. Jan 2016 – Jan 2017 | Sunnyvale, CA • Ensured 99% up-time by providing support and management for website content, E-Commerce, and printing • Created and modified CSS and HTML markup for WordPress themes guided by the usability testing outcomes • Designed effective marketing materials (including zed URL, QR codes, emails, direct mail campaigns, landing pages, print design, digital prepress, etc.) based on in-depth user research and testing ## Education ### Project and Program Management UCSC Silicon Valley Extension ### Startup School - Future Founders Track -2020 Y Combinator ### Web Design and Production in Web Development West Valley College ### Biophysics Université Grenoble Alpes ### Master's degree in Department of Radiophysics, Physiology, General V. N. Karazin Kharkiv National University ### Master's degree in Department of Radiophysics, Biophysics V. N. Karazin Kharkiv National University ## Contact & Social - LinkedIn: https://linkedin.com/in/nataliyapshechenko --- Source: https://flows.cv/nataliyapshechenko JSON Resume: https://flows.cv/nataliyapshechenko/resume.json Last updated: 2026-04-13