Contributed to the Ads/Monetization product tools for millions of businesses/creators
•Partnered with cross-functional teams (including Product Managers, Technical Product Managers, Engineers, Researchers, and Content Designers) to deliver user-centric and business-driven User Experience design solutions for 5 different products, enhancing privacy, increasing revenue, and user satisfaction through Monetization products
•Played a pivotal role in service design and overseeing the production phase of designs for the CRM, improving the user journey and enabling efficient segmentation of businesses
•Implemented the onboarding experience for seamless support within the Developer Portal, reducing time-to-market for new ad business metrics by 23%
•Led the end-to-end user-centered design of B2B SaaS data management infrastructure for enterprise customers, from concept to execution and iterations, resulting in significantly reduced manual effort, streamlining data flow automation, faster data processing, and improved data privacy
•Redesigned the internal permission experience, optimizing user flow to enhance navigation and security by reducing 40% of accidental changes in the pipeline, saving time and resources for the engineering teams; managed an engineer intern for that project