# Natallia Vialichka

> Product Designer | Enterprise, B2B & Platform Products & tools | AI-Enabled UX | Meta

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/natalliavialichka

Product Designer with 6+ years of experience designing enterprise, B2B, and platform products across complex domains, including internal tools, developer-facing systems, CRMs, and business management platforms. With a background in Computer Science and visual design, I specialize in workflow design, information architecture, and simplifying complex systems for real-world use.

I’ve led end-to-end design work in highly cross-functional environments, partnering closely with product, engineering, research, and data teams to define problems, navigate ambiguity, and deliver scalable solutions used by diverse audiences such as developers, operators, sales teams, and business admins.

More recently, I’ve been deepening my focus on AI-aware product design, exploring how AI can be integrated into existing workflows to support decision-making, reduce cognitive load, and maintain user trust through transparency and human oversight.

## Work Experience
### Product Designer @ Meta
Jan 2024 – Jan 2025
• Contributed to developing Business Product Tools suitable for companies of all sizes, emphasizing business setup, usability issues, navigation, and access permissions
• Collaborated with cross-functional teams to enhance user experience and drive revenue growth through innovative product design solutions

via Artech, Tundra

### Product Designer | UX/UI Designer Consultant @ NatalliaDesign
Jan 2015 – Jan 2025 | SF Bay Area
Led B2C product development through Design Thinking and strategic planning. Used Gen AI to enhance research efficiency. 

Currently exploring AI automation solutions for small businesses and processes as a Product Designer.

### Mentor Product Designer @ adplist.org
Jan 2023 – Jan 2025

### Product Designer @ Meta
Jan 2022 – Jan 2023
Contributed to the Ads/Monetization product tools for millions of businesses/creators 
• Partnered with cross-functional teams (including Product Managers, Technical Product Managers, Engineers, Researchers, and Content Designers) to deliver user-centric and business-driven User Experience design solutions for 5 different products, enhancing privacy, increasing revenue, and user satisfaction through Monetization products
• Played a pivotal role in service design and overseeing the production phase of designs for the CRM, improving the user journey and enabling efficient segmentation of businesses
• Implemented the onboarding experience for seamless support within the Developer Portal, reducing time-to-market for new ad business metrics by 23%
• Led the end-to-end user-centered design of B2B SaaS data management infrastructure for enterprise customers, from concept to execution and iterations, resulting in significantly reduced manual effort, streamlining data flow automation, faster data processing, and improved data privacy
• Redesigned the internal permission experience, optimizing user flow to enhance navigation and security by reducing 40% of accidental changes in the pipeline, saving time and resources for the engineering teams; managed an engineer intern for that project

### Product Designer Lead @ Sia Precision Education
Jan 2021 – Jan 2022
• Managed a junior design team of 5 to develop MVPs of an educational platform and AI chatbot for underrepresented people
• Increased 80% in investors’ engagement and secured funding for further development
• Collaborated with external partners to conduct user research in correctional facilities, gaining insights into user motivations and needs
• Conducted strategic meetings with stakeholders to shape and refine the product strategy

### UX Consultant @ VocaliD
Jan 2020 – Jan 2020 | United States
• Teamed up with Designers, Researchers, and Engineers for VocalID's AI-powered text-to-voice mobile native app
• Contributed to delivering a high-fidelity engagement prototype from research to user testing in collaboration with a design team to develop an AI-powered voice-to-text mobile app, resulting in increased potential funding for development
• Built initial components for the design system, laying the foundation for a cohesive and scalable design approach across the platform

### UX Designer @ KCC DesignWorks
Jan 2020 – Jan 2020 | New York City Metropolitan Area
• Discovered with a team and created a Covid-19 prevention website to provide trustworthy information with up-to-date news

### Graphic Design Specialist @ Pencil Print Center (печатный центр Карандаш)
Jan 2012 – Jan 2015 | Minsk, Belarus

### Senior Graphic Web Designer @ Elpis
Jan 2009 – Jan 2012

### Graphic Designer @ Elpis
Jan 2008 – Jan 2009


## Education
### UX Design postgraduate certificate
The City University of New York
Jan 2020 – Jan 2020

### Master' of Science in Computer Programming in Web-design and Computer-based Graphics
Minsk Innovation University

### Certification in User Experience (UX) Design
Google


## Contact & Social
- LinkedIn: https://linkedin.com/in/natalliadesign
- Website: https://natallia.design/
- Website: https://cal.com/natallia.design/30min

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Source: https://flows.cv/natalliavialichka
JSON Resume: https://flows.cv/natalliavialichka/resume.json
Last updated: 2026-03-25