Hyatt is one of the country’s leading hospitality brands specializing in unique guest experiences

by offering varying tiers of accommodations across 40+ brands. As a member of the design system team, I am responsible for ensuring each brand’s reusable components are consistent, compliant, guided by clear standards, and well documented.

» Utilizing semantic tokens and WCAG 2.2 accessibility compliance, I manage 30+ UI kits, including corporate, enterprise, and ancillary brands, several with multiple themes.

» Regularly engages with design and development teams across the organization to audit and ensure proper adoption of design system components and accessibility requirements.

» Performs technical writing duties for company-wide documentation site, release notes, and element updates, broadcasting those to distributed design and product teams.

» Led the team’s migration from Sketch to Figma. Researched best practices on restructuring our libraries for scale, migrated 15 UI kits, and added 23 new UI kits. Trained and onboarded entire design team on Figma, including design system features like variables, modes, and configurable component properties.

» Developed thorough component exploration process including research, design, documentation, and QA to ensure system worthiness and accessibility compliance, while increasing dev efficiency by 40%.

Solutionreach is a medical communications software company specializing in two-way texting and automated messaging for medical, dental and vision practices across the U.S. As a member of the product team, I was responsible for reimagining and modernizing the company’s communication, platform, and enterprise products for an improved user-experience.

» Developed robust design system, style guides, and development components that incorporate modern UI, that were used in the reskin and new design of company products.

» Established efficient team workflows by introducing a Sketch > InVision > Zeplin design to development handoff process.

» Regularly engaged with users to ensure relevance of product features, user-testing and research of new tools, and customer satisfaction across multiple apps.

» Working in an agile environment, I engaged with internal and offshore developers for product delivery and deployment.

By Light is a Virginia-based IT company specializing in cyber, security, data, and software products and services for government and military organizations. As a member of the User-Centered Design team working remotely, I am responsible for improving Veteran-facing digital products for an improved user-experience, as well as Veteran trust and loyalty with the VA.

» Redesigned the company’s customer-facing website.

» Integral in establishing UCD research and design process for all projects to be used by internal and external partner teams.

» Working in an agile environment, I engaged with cross-functional teams, including development, DevOps and DevSecOps for product delivery and deployment.

» Leveraged a variety of UX methodologies including user interviews, journey and affinity mapping, task analysis, user flows, wireframing, and prototyping, I regularly partnered with VA staff and Veterans to keep the design truly user-centric.

» Utilized VA Design System for consistency and accessibility-compliant interfaces to ensure the highest level of quality and usability for Veteran users.

As a member of the ecommerce team, I applied a product design approach in the research, design, and delivery of high-end web solutions for the company's Shopify-based D2C sites. Responsible for reimagining individual brand sites for improved customer experiences and increased sales conversions, I utilized the following processes:

» Audited existing sites and customer flows

» Researched and identified competitive product sites

» Developed robust design systems for consistency across pages that align with accessibility best practices

» Created wireframes in varying levels of fidelity for visual representation of interaction and layout

» Designed multiple device sizes for all deliverables to ensure accurate responsiveness

» Established efficient team workflows by introducing a Sketch > InVision > Zeplin export process

» Determined appropriate A/B design solutions for testing the highest level of usability among consumers

Working in an agile environment, I was constantly communicating with an internal and offshore development team to ensure they were clear on my design direction, have all of the necessary assets, and manually QA products before launch.

In addition to designing customer-facing sites, I was responsible for the product design of new internal sales tools and Shopify-based apps as determined by company stakeholders.

After successfully overseeing art direction from the Tempe office, I was offered the opportunity to relocate to Southern California to grow our client and staff base in Encinitas. Being the only member of Blufish to work in more than one office location, I was entrusted with an intrinsic client-facing and business development role. I pride myself on leading high-performing production and design teams.

» Worked in close collaboration with cross-functional teams to determine successful UX strategies for web and digital products, and performed competitive analysis, user research, and usability tests to ensure positive customer and client experiences.

» Assessed market position and trends, devised brand strategies, supervised corporate communications, presented to clients, and assisted in new business ventures.

» Successfully managed and coordinated graphic design and interactive projects from concept through completion; effectively built, motivated, and directed design teams.

» Provided creative concepts for considerable million-dollar contracts while meeting strict timelines.

Led user-facing visual design & content development for Honda and Acura dealer associations nationwide which included interpreting complex auto industry-related information and translating it into accessible designs and content. Ensured brand continuity across all design elements from digital media and print ads to in-store POP displays.

Selected Achievements:

» Successfully completed multiphase projects including seasonal marketing segments, corporate-regulated advertising programs and regional outreach efforts.

» Credited with delivering robust, design-focused concepts that improved user experiences at every touch point for thousands of association members nationwide.

» Emphasized brand continuity across various media such as cutting-edge graphics, print, email, digital ads, display banners, in-store marketing, POP displays and social media elements.

Developed and oversaw all marketing, branding, design and advertising initiatives for the brand’s corporate communications and its subsidiary communities statewide, including customer-facing sales campaigns, internal branding regulations and marketing and communications collateral.

Selected Achievements:

» Oversaw all creative development and digital products for marketing and advertising initiatives, as used in on-site sales office experiences, brochures, signage, websites, and advertisements.

» Directed and coordinated on-site marketing initiatives at company-sponsored events, including staffing and uniforms, signage, tent/booth styling, and accompanying marketing materials.

» Developed and implemented brand voice across all platforms, including internal communications and subsidiary marketing efforts.

Oversaw museum’s overall marketing including sales materials for new and ongoing memberships, education and community outreach, third-party event sales and promotional materials as well as donor and planned giving correspondence.

Selected Achievements:

» In collaboration with curatorial team, determined styling of exhibits, in-gallery signage, brochures and event invitations.

» Key member of corporate web redesign; maintained daily web content and email marketing communications with thousands of subscribers nationwide.

» Developed new brand look for all marketing initiatives as well as cost-effective printing solutions for a variety of materials including member magazine, newsletter and calendar mailers.

Provided design support as needed to internal departments including the amenities team, sales and promotions, and gaming as crucial member of Brand Marketing team.

Selected Achievements:

» Developed and maintained brand standards across all consumer-facing communications including resort’s entire email communications program encompassing thousands of subscribers nationwide.

» Served as integral member of brand team during hotel’s grand opening and corresponding high-profile events.

Communicated directly with MLB representatives during special MLB-hosted games/events, including the All-Star Game and Postseason, to properly integrate MLB mandated designs into all team marketing materials.

Designed all marketing and advertising materials for the team according to MLB standards, including large-format stadium signage, digital in-game media, promotional and giveaway items, advertisements, sales collateral, media credentials, support for internal departments, and secondary mascot characters and brand.

Selected Achievements:

» Developed and practiced fundamental graphic design and branding expertise across several mediums (print, digital, and large-format) for Arizona’s Major League Baseball team including a significant team rebranding.

» Competed with all MLB teams and Won All-Star Promotion for the “Snake, Rattle and Vote” campaign in 2008.

Developed engaging creative concepts for family-owned agency with clients including health and beauty care products, staffing companies, technology services, food and beverage products and private organizations.

Produced innovative print, OOH, and digital campaigns for brokers across six divisions of the corporation including Retail, Land, Investments, Office, Industrial and Multi-family.

» Collaborated with brokers to produce marketing materials for properties listed for sale or lease.

» Rebranded regional office and updated all internal marketing materials used by Grubb & Ellis associates.