Defining scope and leading Duplication design on Meta's Ad Manager platform (used for placements across Facebook, Instagram and WhatsApp). Duplication is designed to save advertisers time and money while optimizing their campaign creation process with business recommendations.

Empowering 3P sellers to grow and manage their business through our Seller Center experience.

• Optimized and elevated the Business Mentor experience into Success Hub, a centralized recommendation platform that curates personalized growth opportunities based on our machine-learning algorithm for small business owners.

• Increased seller adoption 230% YoY, earning our SMBs over $25M in GMV

• Reimagining our Ratings & Reviews manager, enabling our sellers to interact with customers seamlessly, while commanding their brand health and expanding their customer base.

• 40% conversion increase, 30% increase in reviews responses

• Facilitating quarterly planning, assignment and execution for the Seller Growth pod with Product/Business stakeholders

I have built a reputation over the last 13 years as a trusted advisor and partner to venture firms, health-tech startups, and SaaS companies. My team and I are committed to delivering on-time results, and meeting/exceeding KPIs and OKRs.

Services offered include:

• Product Design: Web & Native, 0-1 or iterative, heuristic audits, prioritization/strategy, design systems

• Graphic Design: Print, Digital, 3D, Branding, Illustration, Calligraphy, Iconography

• Content Design: Copy (editorial or ad)

As their 10th employee I had the rare privilege of watching Pacaso transform from a startup to a 350+ person company that became the fastest to reach a $1B valuation.

• Designed end-to-end 5-star omni-channel product experiences for both buyers and owners across web and native, and an ADA-compliant Design System.

• Built foundational company culture best-practices, and championed DEI hiring while growing the design team to five after our Series C.

• Regularly partnered with product and engineering counterparts to shape and contribute to strategy planning.

• Removed friction, increased conversion, accelerated growth, built trust

• Solved equitable owner scheduling via our proprietary SmartStay™ scheduling algorithm

• Unlocked revenue opportunities by crafting the Agent Partner dashboard experience.

• Validated hypotheses via data analytics, facilitating research (qual/quant) or segmenting A/B tests in production.

• Recruited and grew our design team to five as hiring manager

• Relocated to Spain to evangelized our international launch by nurturing marketing demand, managed external agencies, trained sales agents, design and launched our birck-and-mortar

• Unlocked $2M MoM in lost revenue opportunities during security incidents, after optimizing our tokenization experience leveraging our Enterprise AI.

• Design solutions for managing e-payments, subscriptions, coupons and fraud were prioritized coming out of a functional design jam I facilitated. All supported on web/iOS/Android.

• Solutions included Virtual Numbers, Eno/Capital One shopping Chrome Extension assistant, and account-servicing controls.