San Francisco, California, United States
As their 10th employee I had the rare privilege of watching Pacaso transform from a startup to a 350+ person company that became the fastest to reach a $1B valuation.
• Designed end-to-end 5-star omni-channel product experiences for both buyers and owners across web and native, and an ADA-compliant Design System.
• Built foundational company culture best-practices, and championed DEI hiring while growing the design team to five after our Series C.
• Regularly partnered with product and engineering counterparts to shape and contribute to strategy planning.
• Removed friction, increased conversion, accelerated growth, built trust
• Solved equitable owner scheduling via our proprietary SmartStay™ scheduling algorithm
• Unlocked revenue opportunities by crafting the Agent Partner dashboard experience.
• Validated hypotheses via data analytics, facilitating research (qual/quant) or segmenting A/B tests in production.
• Recruited and grew our design team to five as hiring manager
• Relocated to Spain to evangelized our international launch by nurturing marketing demand, managed external agencies, trained sales agents, design and launched our birck-and-mortar