# Natasha Bauer > Product Designer @ Meta • Ex Walmart, Pacaso, Capital One, Hilton Worldwide Location: San Francisco, California, United States Profile: https://flows.cv/natashabauer 15 years of product and visual design experience at Fortune 500s and startups. A specialist in ideating and scaling 0 to 1 cross-platform experiences. An innovative evangelist of both the human experience, and meeting or exceeding business goals. Adept at cross-functional collaboration and strategic planning. A habitual cultivator of building trust, culture and inclusivity amongst teams. ## Work Experience ### Product Designer • Advertiser Experiences & Platform, Monetization @ Meta Jan 2025 – Present | San Francisco Bay Area Defining scope and leading Duplication design on Meta's Ad Manager platform (used for placements across Facebook, Instagram and WhatsApp). Duplication is designed to save advertisers time and money while optimizing their campaign creation process with business recommendations. ### Principal Product Design • Seller Growth @ Walmart Marketplace Jan 2023 – Jan 2025 | San Francisco Bay Area Empowering 3P sellers to grow and manage their business through our Seller Center experience. • Optimized and elevated the Business Mentor experience into Success Hub, a centralized recommendation platform that curates personalized growth opportunities based on our machine-learning algorithm for small business owners. - Increased seller adoption 230% YoY, earning our SMBs over $25M in GMV • Reimagining our Ratings & Reviews manager, enabling our sellers to interact with customers seamlessly, while commanding their brand health and expanding their customer base. - 40% conversion increase, 30% increase in reviews responses • Facilitating quarterly planning, assignment and execution for the Seller Growth pod with Product/Business stakeholders ### Founder & Head of Design @ TBDesign Jan 2009 – Jan 2023 | San Francisco Bay Area I have built a reputation over the last 13 years as a trusted advisor and partner to venture firms, health-tech startups, and SaaS companies. My team and I are committed to delivering on-time results, and meeting/exceeding KPIs and OKRs. Services offered include: • Product Design: Web & Native, 0-1 or iterative, heuristic audits, prioritization/strategy, design systems • Graphic Design: Print, Digital, 3D, Branding, Illustration, Calligraphy, Iconography • Content Design: Copy (editorial or ad) ### Founding Principal Product Designer @ Pacaso Jan 2020 – Jan 2023 | San Francisco, California, United States As their 10th employee I had the rare privilege of watching Pacaso transform from a startup to a 350+ person company that became the fastest to reach a $1B valuation. • Designed end-to-end 5-star omni-channel product experiences for both buyers and owners across web and native, and an ADA-compliant Design System. • Built foundational company culture best-practices, and championed DEI hiring while growing the design team to five after our Series C. • Regularly partnered with product and engineering counterparts to shape and contribute to strategy planning. • Removed friction, increased conversion, accelerated growth, built trust • Solved equitable owner scheduling via our proprietary SmartStay™ scheduling algorithm • Unlocked revenue opportunities by crafting the Agent Partner dashboard experience. • Validated hypotheses via data analytics, facilitating research (qual/quant) or segmenting A/B tests in production. • Recruited and grew our design team to five as hiring manager • Relocated to Spain to evangelized our international launch by nurturing marketing demand, managed external agencies, trained sales agents, design and launched our birck-and-mortar ### Manager - Digital Commerce Design @ Capital One Jan 2019 – Jan 2019 | San Francisco Bay Area • Unlocked $2M MoM in lost revenue opportunities during security incidents, after optimizing our tokenization experience leveraging our Enterprise AI. • Design solutions for managing e-payments, subscriptions, coupons and fraud were prioritized coming out of a functional design jam I facilitated. All supported on web/iOS/Android. • Solutions included Virtual Numbers, Eno/Capital One shopping Chrome Extension assistant, and account-servicing controls. ### Manager - Enterprise AI Design @ Capital One Jan 2018 – Jan 2019 | San Francisco Bay Area • Led the integration of Capital One's first gender-neutral chatbot (Eno), into our Enterprise platform (EASE) across iOS, Android and web. • Aligned cross-functional designers and product managers to establish tiers of success in our NLP (natural language processing) to strengthen our ML (machine learning). - Ex 1: Bronze for reactive or unhelpful responses by Eno, to Platinum for proactive and effortless servicing experiences by Eno. - Ex 2: Defining and capturing 10 different ways a user may ask Eno why their account it locked • Designed native UX, brand voice, accessibility, UI components, success/kill metrics and KPIs. • Created an Enterprise toolkit and style guide for partners or stakeholders in the company to leverage while contributing to Eno world-wide. • Ideated, designed and delivered a native hub that integrated Eno's generative AI into a suite of financial tools that customers can leverage when seeking help, insights, recommendations or guidance, regardless of where they stand in their financial journey. ### Principal Enterprise R&D Design Lead @ Capital One Jan 2017 – Jan 2018 | San Francisco Bay Area • Crafted financial guidance tools for 13 national partnerships • Evangelized our innovation mission at our company All-Hands and C-Suite team • Led the initial integration and required enhancements of Capital One's SMS bot (Eno) into the Enterprise native app suite • Deflected 3.4% of calls (9 cents/call, 9.9 native users); increasing revenue by $3.4M by end of quarter by designing, testing and delivering Eno's first native feature, Generous Tip. Hard skills: Invision, Flinto, Sketch, white-boarding, design-thinking, design sprints, Usabila, Tableau Soft skills: • Elevating team culture and fostering open and constructive communication habits • Collaborating across departments (research, data-science, developers, product) • Holistically shipping fast and iterating faster via various customer segment throttles • Thriving in high-paced environment with the freedom to explore innovative design solutions that build trust and credibility for our customers but also amongst my team members • Soliciting feedback from peers to provide clear and timely direction across the matrix of my stakeholders. • Proactively continue to strategize, develop and design visual design systems leveraged by our technology stack for scalable and more efficient product cycles ### Principal iOS UI/UX Designer - Digital Design & Innovation @ Capital One Jan 2017 – Jan 2017 | Towers Crescent, Tysons VA • Developed a suite of account-servicing solutions for 12M customers on Home Loans, Auto-loan, and Bank lines of business. These features aimed to increase user adoption, drive daily engagement, build trust and confidence in ones finances, enhance NPS, and increase click-to-completion rate. • Tested features via segment-throttling, and facilitated empathy/usability research • Leveraged data to inform design decisions (tableau, app-store reviews, call center logs) • Creating and developed documentation to aid with cross-country-team alignment including stakeholder ladders, journey maps, marketing collateral templates and platform-specific design rules. • Nurtured positive and productive group critiques ### Senior Associate iOS UI/UX Designer - Digital Design & Innovation @ Capital One Jan 2015 – Jan 2017 | Tysons, VA • Co-led the integration, design and launch of the flagship Enterprise Capital One app on iOS, Android and iPad. This massive undertaking involved parsing and aligning 5 lines of business into one customer ID. JD Power has awarded us best-banking app every year since, and services over 12M users worldwide. • Designed features supporting 8M card and bank users, including the integration of CreditWise. ### Design Manager - Creative Services Group (B2C) @ Hilton Worlwide Creative Services Group Jan 2014 – Jan 2015 | Mclean, VA • Founding designer in Hilton Worldwide's first internal creative services agency, saving upwards of $400k in outsourcing costs in < 1 month of launch. • Excelled in deadline-driven, strategic and brand compliant print/digital asset design for B2B/B2C clients including: - All 13 Hilton brands (Waldorf Astoria, Conrad, DoubleTree, HHonors..) - Sponsorships (The Grammys, The Sundance Film Festival...). • Deliverables included web site design, animated banner ads, splash pages, branded print assets, giveaway materials (cd wraps, buttons, etc). • Frequently managed translation vendors for global distribution • Designed winning identity system for a rebrand RFP against 11 established external agencies. • Constructed the standard of practice for maintaining our internal graphic asset inventory database. • Mentored and managed production artists ### Creative Director - Sales & Marketing (B2B) @ Hilton Worlwide Creative Services Group Jan 2013 – Jan 2014 | Tysons, VA • Conceptualized, developed, designed, copy-wrote and managed the implementation of internal global sales campaigns across the Americas, Europe, Middle East and Africa. • Designed culturally-sensitive collateral for over 15 brands and departments (print/web/3D) • Managed client relationships alongside Regional Marketing Executives. • Ensured global adherence to Brand Standards, independently directing external creative agencies • UI/UX overhaul of internal global asset inventory library • Creative Director for national photoshoot campaigns alongside executives and SVPs. • Supported Senior executive team and strategically designs the Hilton Worldwide 2013 IPO Road Show Presentation; created marketing collateral for Executives, VPs and SVPs for the 2013 IPO. ### Graphic Designer - Hair Cuttery @ Ratner Companies Jan 2013 – Jan 2013 | Vienna, VA • Directed print-production design including internal communications & B2B deliverables • Deliverables included magazines layout & design, posters, flyers and large-scale window decals • Coached other Ratner visual designers ### Lead Pattern Designer @ Shell Artistree LLC Jan 2013 – Jan 2013 | Fairfax, VA • Led promotional pattern design, mockups and presentations of interior spaces by digitizing watercolor collections from artist into repeat or toss patterns & prints. • Strategically paired elements so mockups could demonstrate a cohesive collection in home décor (bed, bath, tabletop, etc...) • Prepared comps to market and license under popular home-décor companies nationally & abroad • Clients included Bed, Bath & Beyond, Home Goods and Target. • Re-branded company brand identity including logo, brand book, presentation layouts & style guide design. • Managed junior pattern designer ### Web Designer @ Market Aces Jan 2012 – Jan 2013 | Arlington, VA • Created new and templatized websites for partners and affiliates • Designed award-winning infographics for a Silicon Valley cruise line • Designed and managed printing/distribution ### Art Director @ James Madison University Jan 2010 – Jan 2012 | James Madison University Health Center: Student Wellness & Outreach • Led and designed promotional advertising/marketing for University events across print. • Designed and synthesized deliverables including posters, banners, tickets, trophies, handbills, calendars, flyers, tri-folds and various merchandise. • Recruited, trained and managed student employees and volunteers. • Managed external vendors • Designed the Brand System for JMU's first festival, Madipalooza ### Graphic Intern @ University Unions Technology & Design Jan 2010 – Jan 2010 | Harrisonburg, VA • Brand design for Fraternity & Sorority Life Pan-hellenic Council's Greek Gala • Graphic design for various club organizations ## Education ### Bachelor of Fine Arts (BFA) in Graphic Design James Madison University ### High School Diploma International School of Brussels ### High School Diploma American School of Paris ## Contact & Social - LinkedIn: https://linkedin.com/in/tash-bauer - Portfolio: http://www.tashbauerdesign.com --- Source: https://flows.cv/natashabauer JSON Resume: https://flows.cv/natashabauer/resume.json Last updated: 2026-04-13