# Natasha Tarapore > Product Designer | Customer & Enterprise | Salesforce · Google | Designing for Billions Location: San Francisco Bay Area, United States Profile: https://flows.cv/natashatarapore I design products that reach billions of people. Over the past 12 years, I've worked across consumer, fintech, and enterprise, from Google Search and Discover to PhonePe (serving 500M+ users, acquired by Walmart) to Salesforce Service Cloud. I'm drawn to complex problems where design has to earn trust at scale. My approach is rooted in zooming out to understand systems, zooming in to obsess over details, then pulling back again to make sure the pieces hold together. It's a rhythm I picked up through years of meditation practice, and it shapes how I lead design work, whether I'm defining a product's foundational UX or refining the micro-interactions that make it feel right. I'm always interested in conversations about consumer products, design leadership, and building things that matter. Feel free to reach out. ## Work Experience ### Senior Product Designer @ Salesforce Jan 2023 – Present | San Francisco, California, United States ### UX Designer @ Google Jan 2022 – Jan 2022 Worked on Google Discover which is the -1 experience on Android as well as the Google App. During my time here, I worked on a few projects where I: - Revamped Google's Discover feed for tablets through a redesigned interface and personalized content recommendations. - Transformed the Events experience on the Google app, resulting in an increase in user conversion and improved overall user engagement. - Implemented accessible designs for Discover on tablets, collaborating closely with cross-functional team members to ensure seamless keyboard navigation and define hierarchy states, enhancing the user experience for blind and low-vision users. - Worked on streamlining language selection for NBU, implementing a user-friendly interface that provided reliable and efficient language options, and reducing language-related barriers to engagement. ### Lead Designer @ PhonePe Jan 2018 – Jan 2022 As the fourth designer to join the fintech startup during its early days, I got a wonderful chance to prove my chops and grow with the company. During my stint here, I: - Orchestrated complete design process for merchant app, driving exponential user growth and expanding service to 10 million merchants nationally; oversaw the design of Insurance, Onboarding, and CX verticals, impacting 100 million users. - Spearheaded the development of a groundbreaking car self-inspection product, resulting in an increase in car insurance purchases. - Created accessible design principles for color blindness, updated the design system, and drove the company's adoption of the new system. - Spearheaded the successful launch of PhonePe's pioneering Term Life Insurance product, resulting in the company's largest insurance segment and driving substantial revenue growth. ### UX Designer @ Aurigo Software Technologies Jan 2016 – Jan 2018 As the first designer employed at Aurigo, I worked with them to redesign their cloud-based construction planning app, boosting task efficiency for 300+ builders. I grew and led a design team, orchestrated design review meetings, fostered collaborative thinking to ideate innovative UX developments; and facilitated cross-functional discussions resulting in actionable design enhancements and improvements. Presented robust UX designs and solutions to senior management, advocating for user-centric design decisions; gained buy-in for implementing UX recommendations that boosted customer satisfaction. ### Design Lead @ Moonraft Innovation Labs Jan 2015 – Jan 2016 I worked as a design consultant where I implemented comprehensive user research methodologies, analyzed raw data, and applied insights to drive design decisions. I ensured seamless user experiences by maintaining a strong focus on design quality, consistency, and adherence to brand guidelines, resulting in increased user satisfaction and engagement. ### UI/UX Designer @ Langoor Jan 2014 – Jan 2015 I worked at this design consultancy to design and develop stunning, responsive web designs resulting in a growth in user engagement and a boost in conversion rates. I collaborated with clients and internal stakeholders to iteratively refine designs, resulting in a decrease in design review cycles. ### App Design Intern @ Lopez Design Pvt Ltd Jan 2013 – Jan 2013 During my internship here, I worked on branding, app design, and campaign strategy for the Big Shit Project. ### Graphic Design Intern @ TheIdeaWorks Jan 2013 – Jan 2013 I interned on the IndiAfrica Project to increase awareness about different African countries through visual representation. ### Publication Design Intern @ Either Or Jan 2012 – Jan 2012 During my internship here, I worked on designing Either Or's exclusive baby record book that is still available for sale today. ### Freelance Columnist @ Maharashtra Herald Jan 2007 – Jan 2008 I had a recurring weekly column in the Maharashtra Herald newspaper titled, 'Up Close' where I wrote biographies about prominent people. ## Education ### Graphic Design in Visual Communication National Institute of Design ### Bachelor’s Degree in Psychology Fergusson College ## Contact & Social - LinkedIn: https://linkedin.com/in/natasha-tarapore - Portfolio: https://natashatarapore.com --- Source: https://flows.cv/natashatarapore JSON Resume: https://flows.cv/natashatarapore/resume.json Last updated: 2026-04-13