AI-driven semiconductor design

Product and brand design consulting and services in Tech, AI, Finance, and Robotics.

Led team of 9 designers, multiple freelancers, and 3 agencies to foster a collaborative environment, with inspired culture.

Consistently navigated the winds and stormy waters of stakeholder requests across the organization during rapid scale from Series B to Unicorn valuation.

Embraced, crafted, implemented modular design systems with vigor. Developed modular and scalable design systems for 4 product suites, including web & mobile, that increased quality and speed among rapid company scale.

Fostered design-thinking across the organization, crafted tailored processes per team, drove consistent North Star focus between product and marketing teams, and crafted the design language that pervades the organization.

Designed 4.8 star-rated Mobile App with inspiring, emotionally-driven UXUI that simplified consumer WiFi with public accolades for design innovation.

Managed multiple design suites across B2B and B2C, with atomic design systems, embracing stakeholder inputs inclusively, and driving forward progress that captured Tier 1 CSP revenue.

Led the rebranding of Plume to elevate a cohesive visual identity. It was tailored to disparate audiences with unique but cohesive creative patterns — all speaking to our core brand promises and personality, and to drive B2B/B2C brand relationships equally.

Served not only in team with Product and Marketing, but as a bridge between them directly. Consistently created product experiences that interact with brand and product touch-points.

Engaged 8+ design agencies over the years, selecting partners that best elevated our vision, and invested in these agency relationships.

Scaled the brand across the full spectrum of marketing vehicles including social, website, events, print, media adverts, and especially emails — introduced our "best email system ever" that improved layout efficiency and consistency to facilitate rapid email production.

Designed net-new applications from the ground-up to become 4 product suites tailored to residential consumers, small businesses, ISP executives, and corporate marketers.

Personally created every pixel of the Android mobile app, and partnered on implementation with developers — achieving a 4.8-star rating at Play Store.

Engineered atomic design systems from the ground up for each product suite, featuring a minimal set of modular components, 8-point grid-based UI, and functional language for color and font styles.

Partnered with the all Development Managers to optimize development workflows, negotiate implementation details, and increase impact of design solutions.